America's Minority Health Network Launches Beta Sites
|BEVERLY HILLS, CA--(Marketwire ) - America's Minority Health Network
(AMHN-TV) Launches with 100 beta sites.
Saddle Ranch Productions, Inc. has partnered with Seatac Digital Resources,
Inc. and AMHN-TV President, Sky Kelley, to introduce the first place-based,
digitally delivered minority health television network in minority doctors'
Saddle Ranch Productions, Inc. produced the original content for the first
DVD-based minority network, African American Medical Network, in 2002
and Seatac Digital Resources, Inc. developed the deployment plan for the
network as one of the industry's premier digital integrators. AMHN-TV is
further fueled by its President, Sky Kelley, who has worked as the Director
of Advertising Sales for CARE Media Holdings Corp and its three digitally
delivered health networks since mid-October of 2008.
America's Minority Health Network specifically addresses the health
disparity minorities face. The educational segments cover issues that are
relevant to minority patients of all ages and of either gender. Topics
include cholesterol, obesity, diabetes, pregnancy, family planning,
osteoarthritis, asthma, glaucoma, and stroke among others. Initially the
segments will pertain specifically to health issues facing African
Americans, with the plan to expand the reach to include topics relating to
Hispanics in 2010.
Focusing on programming and advertising at point-of-care, America's
Minority Health Network is broadcast via broadband to 32" flat-screen,
high-definition monitors in medical practices across the entire United
States, which primarily service minorities. Programming is produced by
Saddle Ranch Productions, Inc. and is carefully overseen by the AMHN
Medical Advisory Board to ensure relevancy and accuracy.
Advertisers are offered both segment adjacency and category exclusivity to
once again enforce advertising goals of relevance and retention.
Roll-out began May 1, 2009 to 100 beta sites across the country. Throughout
the remainder of 2009, the network will ramp up to include 500 total
installations by the end of 2009.