December 5, 2016
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BET Networks Enters Into Partnership with Live Nation

 

 BET Networks Enters Into Partnership with Live Nation to Promote Concert Tours

in House of Blues and Additional Venues
106 & PARK TOUR First in a Series of National Club Tours

 

NEW YORK, -- BET Networks today announced that they have
teamed up with the world's largest live music company, Live Nation, to produce
a series of U.S. club and theater tours including the House of Blues and
additional venues across the country.


The partnership kicks off with this fall's first-ever 106 & PARK TOUR, on
which Trey Songz and Mario co-headline, along with Day 26, Sean Garrett and
RydazNRtist, a new group signed to Nick Cannon's NCredible Entertainment.  The
106 & PARK TOUR will kick off September 29th at House of Blues in Los Angeles
and will run through November, making stops in major markets including New
York, Atlanta, Houston, Dallas, Chicago, Detroit, Baltimore, Washington, and
St. Louis.  BET Networks will serve as the tour's exclusive media partner.

"We're extremely excited about BET LIVE and the limitless opportunities this
new venture presents," said Martez Moore, SVP -- Strategy and Business
Development, BET Networks. "With Live Nation's unparalleled expertise in live
concerts and an unmatched network of venues, we will be able to offer our
partners a wealth of expertise about the African-American and urban markets,
and together will bring the best in live entertainment directly to our core
audience and communities."

"BET is a brand that is highly respected by artists and music fans alike and
they wield considerable marketing power in major markets across the U.S.,"
said Michael Yerke, President of Talent at House of Blues.  "Together we hope
to expand the roster of national tours playing Live Nation's national network
of clubs and theaters."

For information about the latest events from BET LIVE, please visit
www.bet.com/live.

About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's
leading provider of quality entertainment, music, news and public affairs
television programming for the African-American audience. The primary BET
channel reaches more than 98 million households and can be seen in the United
States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET
is the dominant African-American consumer brand with a diverse group of
business extensions: BET.com, a leading Internet destination for Black
entertainment, music, culture, and news; BET Digital Networks -- BET J, BET
Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment
tastes; BET Home Entertainment, a collection of BET-branded offerings for the
home environment including DVDs and video-on-demand; BET Mobile, which
provides ringtones, games and video content for wireless devices; and BET
International, which operates BET in the United Kingdom and oversees the
extension of BET network programming for global distribution.

About Live Nation
Live Nation's mission is to maximize the live concert experience. Our core
business is producing, marketing and selling live concerts for artists via our
global concert pipe. Live Nation is the largest producer of live concerts in
the world, annually producing over 22,000 concerts for 1,600 artists in 33
countries.  During 2008, the company sold over 50 million concert tickets and
drove over 70 million unique visitors to LiveNation.com. Live Nation is
transforming the concert business by expanding its concert platform into
ticketing and building the industry's first artist-to-fan vertically
integrated concert platform.  The company is headquartered in Los Angeles,
California and is listed on the New York Stock Exchange, trading under the
symbol LYV.  For additional information about the company, please visit
www.livenation.com/investors.

SOURCE  BET Networks

Jeanine Liburd, +1-212-205-3011, jeanine.liburd@bet.net, or Marcy Polanco,
+1-212-975-3327, marcy.polanco@bet.net, both of BET Networks


 



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