GlobalHue Named Diverse Vendor of the Year
SOUTHFIELD, Mich., -- GlobalHue, the nation's largest minority-owned, full-service marketing communications agency, was honored by the American Gaming Association (AGA) as a "Diverse Vendor of the Year." The AGA Diverse Vendor of the Year awards, which honors the country's most successful Certified Minority/Woman Owned Business Enterprises (MWDBEs), were presented during the Gaming Industry Forum on Friday, August 14, 2009, from 2:30-5:30 p.m. at the Harrah's Tunica Convention Center in Tunica, Mississippi. The Gaming Industry Forum is held annually as part of the Congressional Black Caucus (CBC) Institute's Mississippi Policy and Issues Conference, drawing influential members of the U.S. government and local community together for three days of networking and engaged discussion.
GlobalHue was nominated for this award by MGM Mirage for its work with the company's Michigan property, MGM Grand Detroit, where it handles total market advertising and marketing efforts. Selection was based upon a vendor's efforts to strengthen the gaming industry, its employees and the communities in which they operate.
"A special thank you to the AGA and MGM Mirage for recognizing the importance of integrating minority-owned and operated businesses into the mainstream arena," said Don Coleman, Chairman & CEO of GlobalHue. "With support like this, minority businesses across the country will have an open door to a vast number of opportunities not always readily available."
GlobalHue began working with MGM Grand Detroit in June of 2008 and since that time has developed eye-stirring creative with the "Touch the Lion" campaign, which not only garnered local and national media attention due to its captivating-to-some and sinister-to-others affect, but also the property recorded its best-ever single day "Coin In" on February 28(th), the day the campaign launched. The agency is currently in the production with the next phase of "Touch the Lion." In addition to brand work, GlobalHue also develops retail/promotional advertising and collateral, as well as manages the property's community and public relations initiatives.
GlobalHue is the nation's largest minority-owned, full-service marketing communications agency dedicated to multicultural consumers. Named "No. 1 African-American and No. 4 Hispanic Agency" by Advertising Age Magazine in its 65(th) Annual Agency Report, the GlobalHue umbrella has four full-service, independently owned and operated communications agencies: GlobalHue Africanic; GlobalHue Latino; GlobalHue Asian; and GlobalHue Next. All provide market expertise to clients who want to reach African-American, Hispanic, Asian American, urban and youth consumers. The agencies have offices in Detroit, New York and Los Angeles, as well as satellite offices in other key markets.
Together, the agencies have more than 350 employees who handle full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for many clients. In 2008, GlobalHue's capitalized billings were $820 million.
GlobalHue boasts several blue-chip clients, including Verizon, Walmart, Chrysler Group LLC, U.S. Navy, Bermuda Department of Tourism, U.S. Census Bureau, FedEx, MGM Grand Detroit and Subway.