IRVINE, CA - The Center for Hispanic Leadership (CHL) will kick-off its 10 City Hispanic Leadership Tour across America on March 16th on the campus of Florida International University on March 16th. The tour mission is to educate Corporations on how to gain a global competitive advantage by allowing their Hispanic Talent to activate their natural characteristics that make them great leaders to propel workplace innovation and spearhead marketplace growth & expansion.
Ranked first in the nation among four-year colleges for awarding bachelor's and master's degrees to Hispanic students, Florida International University(FIU) will host the three day event that begins on March 16th with the Thought Leadership Symposium and continues with Hispanic Leadership Training on March 17th and 18th. According to Joyce Elam, Executive Dean College of Business Administration at Florida International University, “we are fortunate to have a large and diverse Hispanic student population and a long history of building relationships with corporations that recognize the strengths that these talented and hardworking individuals bring to the workplace. Here at the crossroads of The Americas, we are proud to sponsor the Center for Hispanic Leadership Tour.”
The Thought Leadership Symposium will feature speaker participants from Fortune 500's that will address today's most pressing Hispanic leadership and market development business imperatives. According to CHL Founder, Glenn Llopis, “we have reached a critical juncture in America's Corporations, where Hispanics must have their own identity as leaders that translate to a more authentic relationship with their Hispanic consumers. One size doesn't fit all anymore and corporations must begin to create the infrastructure to support authentic Hispanic talent and market development initiatives. Corporations must acknowledge their identity in more meaningful and purposeful ways in order to capture new areas of sustainable growth and product/service innovations that in particular serve the Hispanic consumer. Unfortunately, most companies still take a general market approach in how they engage with their Hispanic talent and Hispanic consumers. This is a business imperative and the rapidly growing Hispanic workplace population and their purchasing power numbers speak for themselves.”
One of many imperatives that will be discussed during the tour is the role of Hispanic leadership as many top flight brands are reinvesting heavily in the Hispanic market space in 2011. Many have experienced failed attempts that have cost them millions as the lacked the authenticity in their Hispanic leadership and how they communicate with their Hispanic consumers. On the other hand, many prominent brands are now committing themselves to the Hispanic market space for the first time as they seek to capture new areas of sustainable growth. Whether companies are reinvesting or targeting the Hispanic market for the first time, one thing is constant: corporations now recognize that they don't have the authentic / culturally tailored infrastructure in place to recruit, retain and provide the leadership development to assure Hispanic talent flourishes most authentically. “Hispanic talent and Hispanic market development must converge in order to create the required authenticity to earn the Hispanic market space. The organization that makes this investment now will control a highly profitable market segment in their particular industry vertical - for the next 40 years, concludes, Llopis.
About The Center for Hispanic Leadership
The Center for Hispanic Leadership is a Southern California-based organization that provides talent development, workplace innovation and marketplace expansion programs to Fortune 500 corporations to support the advancement of Hispanic professionals. The Center was founded by Mr. Glenn Llopis, a former corporate executive; author of Earning Serendipity: 4 Skills for Creating and Sustaining Good Fortune in Your Work and The Six Reasons Why Hispanic Leadership Will Save America's Corporations; and contributing leadership writer to Forbes and AOL Latino.
With a student body that reflects the diverse, multicultural character of South Florida, Florida International University has been a leader in graduating minority students at all levels and in all fields of study. It awards more bachelor's and graduate degrees to Hispanic-American students than any other North American university. FIU graduates—of whom there are more than 113,000 and of whom more than three-fourths continue to live and work in South Florida—are eagerly sought out by corporate employers because of their dedicated work ethic and their ability to function successfully in a multilingual and multicultural work environment.
FIU's College of Business Administration, South Florida's leading business school with unique expertise in international business, entrepreneurship and a broad range of financial services, is the largest of the university's professional schools. Among the college's nearly 35,000 alumni are some of South Florida's most successful business leaders and entrepreneurs. More than 6,000 students are enrolled in undergraduate business courses in its Landon Undergraduate School of Business and more than 1,500 graduate students study in its Chapman Graduate School of Business every year. Another 1,000 business professionals participate annually in one or more of its professional and executive education programs.