Among the findings the total number of Hispanic newspapers remained stable in 2010 (832 versus 835 in 2009), according to the Latino Print Network. And the largest cohort ---weekly publications—grew by 18% to 117 papers.
While daily audited newspapers grew circulation in 2010, weeklies saw a 2.5% decline to 11.08 million. This was still better performance than seen in English-language newspapers. Less-than-weeklies dropped slightly, 0.6%, to 4.92 million.
Univision has plans to launch a 24-hour news network, Univision 24/7. The channel is expected to debut sometime in 2012. While details on the channel have yet to be released, it will be distinct from Univision’s existing cable channel Galavisión and will draw heavily on the strength of Univision’s current news division.
Bilingualism seems to have led to less Spanish-language television watching, though viewing there is still strong. Almost a quarter of Hispanics who speak mostly English at home, 24%, watch one to three hours of Spanish-language TV a day, according to data from Nielsen Media Research. Still, among those who mostly speak Spanish at home, 40% watch one to three hours of Spanish-language TV a day and another 26% watch more than three.
Univision radio took steps in 2010 to solidify its place in the radio market. In April 2010, Univision Radio began to format more of its radio broadcasts so that Arbitron could collect audience ratings—a key metric used by advertising agencies and major advertisers.
Bilingual and English-dominant Latinos are far ahead of Spanish-dominant Latinos in many measures of digital usage . Spanish-language Latinos are significantly less likely to use the internet, have a home internet connection, have home broadband access, or have a cell phone than English-dominant and bilingual Latinos, according to the Pew Hispanic Center. But internet usage among Spanish-dominant internet usage has increased from 36% in 2009 to 47% in 2010.
The digital divide between Latinos and whites remained in 2010. About two-thirds of Latino (65%) and African American (66%) adults went online in 2010, compared with 77% of white adults. And only 45% of Latinos have broadband access at home, compared with 52% of blacks and 65% of whites.