LOS ANGELES -- Best practice case studies in Hispanic PR and an unprecedented marketing boot camp for non-profits serving Latinos are among the PR session highlights unveiled today for Hispanicize 2011, the Second Annual Hispanic PR & Social Media Conference, April 6-8 in Hollywood, CA.
The conference now features more than 30 sessions and 80 speakers over three full days. Hispanicize 2011 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Hispanic PR Blog. Association partners include the Public Relations Society of America (PRSA).
(See most recent conference agenda here).
"Our agenda is the most remarkable professional development training ever assembled for marketing pros focused on Hispanic public relations and social media," said Lourdes Rodriguez, president of HPRA's Los Angeles chapter.
The conference will take place at the Renaissance Hollywood Hotel & Spa next door to the world famous Kodak Theater and the Hollywood Walk of Fame.
Hispanicize 2011 features presentations from senior multicultural PR and social media speakers from such corporations and organizations as Coca-Cola, PepsiCo, Unilever, Nestle, General Mills, Sprint, McDonald's, Verizon, General Motors, Wal-Mart, Levi Strauss & Company, Diageo, Microsoft, Ford, UnitedHealthcare, Lowe's, Southwest Airlines, PRSA and Ronald McDonald House Charities, among others.
The newest conference sessions include:
"Half-Day Training: Hispanic PR & Social Media Boot Camp For Non-Profits"
"The U.S. Census Count: The Amazing Marketing Story Behind It and What the Results Reveal About Hispanics"
"2011 Industry Leaders Forum: Marketing Leaders Look At The State Of Hispanic PR And Social Media"
"A 360 Degree Look At Best Practices For Measuring Hispanic PR And Social Media ROI"
"Doing Well By Doing Good: Hispanic CSR Best Practices"
"Taking Health Education to the Hispanic Community: A Multi-platform approach to answering the most asked questions"
"Hispanic Media Relations 2011: What You Need To Know To Get Your Stories Placed In Traditional Media"
"The Deficit of Diversity in Communications and the Best Practices to Change It"
"Create Branded Experiences And Deeper Touch Points Through Latino Celebrity And Entertainment Marketing"
"Marketing To Gaytinos: Understanding The U.S. LGBT Latino Consumer"
Keynote addresses will be given by Rosanna Fiske, APR, and CEO/Chair of the Public Relations Society of America (PRSA) and Javier Farfan, Director of Cultural Branding, PepsiCo.
In addition to the PR sessions, two new presentations have been added to the social media agenda of the conference:
"Nina, You Look Maavelous! Meet the Fashion and Beauty Latina Bloggers"
"How to Monetize Your Blog Through Affiliate Marketing Strategies"
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year.
The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit http://www.hpra-usa.org.
Founded by Latino social media leaders Manny Ruiz, founder of the Hispanic PR Blog, PapiBlogger and the Annual Hispanic PR & Social Media Conference, Louis Pagan, Co-Founder of LATISM and Migdalia Rivera, founder of Latina on a Mission, Hispanicize is the complete resource for Latino social media marketers and bloggers. Hispanicize regularly features in-depth industry news, webinar trainings, technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers.
About the Hispanic PR Blog
Founded by multicultural public relations veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog is the Hispanic market industry's top source for news and views focused on Hispanic public relations and social media marketing. The blog and its daily newsletter regularly features columns, stories, white papers, job postings, calendar events and more.
Hispanic Media Trainers, LLC, is the parent company of Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, the soon to be launched website for Latino bloggers and brands called Hispanicize.com and the bilingual creative parenting blog, PapiBlogger.com