PEEBLES’ AQUEDUCT TEAM ADDS
GLOBALHUE TO TEAM
- Team Led by
Real Estate Developer, Brings Aboard Nation’s
Largest Minority-Owned Marketing Firm -
NEW YORK, September 3, 2009 – GlobalHue, the nation’s largest minority-owned marketing firm, has been tapped as the lead marketing firm for the proposed MGM Grand at Aqueduct in Queens, New York, it was announced today by R. Donahue Peebles, the lead developer in the team vying for the right to build New York City's first gaming venue. The team also includes MGM MIRAGE as operator of the facility, Perini Building Company and Harbinger Capital Partners.
“The MGM Grand at Aqueduct will be one of New York’s finest entertainment destinations and will be made possible through the collaboration of a world-class team as diverse as Queens,” said
“We are excited about the opportunity to apply our strategic thinking, innovative tactics, brilliant creative skills and significant experience with the MGM Grand brand to ensure the success of the MGM Grand at Aqueduct,” said Don Coleman, Chairman and CEO of GlobalHue. “We have built our business and reputation on ability, creativity and expertise in reaching diverse audiences. Much of GlobalHue’s success comes from the firm’s diverse make up, which is a perfect complement to the diversity of the Peebles-led team.”
GlobalHue boasts several blue-chip clients, including Verizon, Walmart, Chrysler LLC, U.S. Navy, Bermuda Department of Tourism, U.S. Census Bureau, FedEx, MGM Grand Detroit and Subway. The firm has market expertise reaching out to African-American, Hispanic, Asian American, urban and youth consumers. GlobalHue’s largest office is located in
The addition of GlobalHue is the latest step taken by R. Donahue Peebles in demonstrating the team’s commitment to significant MWBE participation.
Last week Peebles announced the innovative “Community First” initiative; a bold commitment to job creation for minority and women-owned businesses as well as
In addition to creating nearly 4,000 construction and permanent jobs, MGM Grand at Aqueduct will produce approximately $17 billion in revenue for the State of
The MGM Grand at Aqueduct complex will ultimately include a gaming facility with 4,500 video lottery terminals, an upscale, full-service hotel, a business conference center, an event center and dining facilities at various price points, all of which will be available to the community.
GlobalHue is the nation’s largest minority-owned, full-service marketing communications agency dedicated to multicultural consumers. Named “No. 4 Hispanic and No. 1 African-American Agency for 2008” by Advertising Age Magazine in its 65th Annual Agency Report, the GlobalHue umbrella has four full-service, independently owned and operated communications agencies: GlobalHue Latino; GlobalHue Africanic; GlobalHue Asian; and GlobalHue Next. All provide market expertise to clients who want to reach African-American, Hispanic, Asian American, urban and youth consumers. The agencies have offices in