Turning Women On Has Become Big Business
SADDLE BROOK, N.J. , July 23 /Businesswire/ - With all of the conversation about sales increases because of the magnified attention on women's sexuality, the one category that has yet to be highlighted is that of over-the-counter female arousal products. Semprae Laboratories Inc., the manufacturer of Zestra Essential Arousal Oils, announced that retail sales have experienced a 20% increase. Online sales represent 70% of gross sales, indicating that privacy remains an issue with women despite the growing comfort level of women discussing and demanding sexual satisfaction. 50% of total sales are repeat customers. Zestra anticipates that its business will triple over the next fiscal year.
The positive results are in part attributable to the fact that Zestra is now sold in 1,800 Wal-Mart stores, up from 800 in 2010, as well as in Kmart, Rite Aid and Meijer stores. "There is no doubt that the sex trilogy, Fifty Shades of Grey, with 31 million copies sold worldwide, and box office breakout hits like Magic Mike (inching its way toward the $100 million mark in less than three weeks) have brought interest in female sexual satisfaction front and center. Clandestine Classics is offering sexed-up versions of perennials ranging from Jane Eyre to 20,000 Leagues Under the Sea, according to the Hollywood Reporter. All of this has had a notable impact on interest and ultimately sales for Zestra,” said Rachel Braun Scherl, President of Semprae Laboratories, Inc.
Continually evolving consumer tastes and today’s pop culture sexploitation trend are driving women to find new ways to enhance their sex life, and Zestra is at the forefront of helping women meet their desire for sexual enhancement and satisfaction.
The proliferation in over-the-counter women’s sexual arousal products like Zestra, K-Y and others, is likely due to a huge unmet need and a void – there are no FDA approved pharmaceutical products for women comparable to men’s lauded "little blue pills." 43% of women have sexual difficulties while 31% of men have Erectile Dysfunction, yet more attention has been paid to men’s needs – until now! A Viagra pill costs between $12-15 while a single use of Zestra, referred to as an “occasion,” is only $3.
Zestra stands out because it is the only female sexual enhancement product to conduct and publish results for its double-blind, placebo-controlled clinical studies. Its second large study was conducted with women 21 to 65, and demonstrated that Zestra, an all-natural blend of botanical oils and extracts, worked equally effectively for women of all ages and reproductive life stages. For 7 out of 10 women, Zestra had an enormous impact on their arousal, desire and satisfaction, according to Braun Scherl.
“Zestra represents Semprae Laboratories’ commitment to develop pioneering female sexual enhancement products to anticipate and respond to women’s need for cost effective, safe and efficient solutions,” Braun Scherl explains. 'Girls just wanna have fun' too! Women are making fantasy their reality. They want to experience the heat of desire and satisfaction that the fictional characters around them are experiencing. And they're willing to pay for the products to achieve it."
About ZESTRA® ESSENTIAL AROUSAL OILS™
Zestra is hormone-free, paraben-free and topically applied. It is a safe, patented blend of botanical oils and natural extracts. Zestra works within minutes by heightening sensitivity to touch—for deep, pleasurable sensations and sexual satisfaction. The product and additional information are available at WWW.ZESTRA.COM as well as in Wal-Mart, Kmart, Rite Aid and Meijer stores nationwide.