FTD Announces Expansion of Its Officially Licensed FTD College Rose Collection Available Only at FTD.com
DOWNERS GROVE, Ill. , August 20 /Businesswire/ - The flower experts at FTD today announced that they are planning to add 39 new schools to the officially licensed FTD® College Rose Collection. The Collection, available only at FTD.com, offers striking, fresh floral arrangements, which feature bi-colored roses in the official school colors of colleges and universities across the country. Arrangements are available with a colored keepsake glass vase etched with the school’s logo, and many are delivered in a spirited college-themed gift box featuring the school’s colors and mascot. College Roses can be ordered online at FTD.com and a portion of the proceeds from each purchase directly benefits the featured university.
University of Notre Dame 12 stem bouquet (Photo: Business Wire)
The Collection, which launched in October 2011 through a licensing agreement with The Collegiate Licensing Company, a division of IMG College on behalf of its partner institutions, now offers roses for 19 schools. FTD plans to launch roses for more schools in September 2012 and expects to expand the Collection before the end of the year.
“The FTD College Rose Collection truly captures the spirit and loyalty of dedicated college sports fans, alumni and students,” said Rob Apatoff, President of FTD. “FTD has been a leader in the floral industry for more than 100 years, and the College Rose Collection marks another milestone in our long tradition of providing high quality, innovative floral products.”
The arrangements are great for any celebration year-round including:
Each arrangement is handcrafted and of exceptional quality. The fresh flowers showcase a high petal count and are individually prepared by skilled horticulturists. The end result is a gorgeous, vibrant, one-of-a-kind bouquet that matches school colors and will delight and impress recipients.
“The method for crafting the roses in this Collection is incredibly innovative,” said Michael Skaff, FTD’s director of floral design, whose work has been featured at the Academy Awards and in the White House. “Every flower in the Collection represents stunning floral artistry.”
Flowers are currently available for:
In September 2012, flowers should also be available for the following schools:
Floral arrangements of six stems are available for $49.99; bouquets of 12 stems for $89.99; and bouquets of 24 stems for $129.99. Next day delivery is generally available.
For more information about the FTD College Rose Collection, please visit FTD.com.
FTD Group, Inc., through its operating subsidiaries including FTD.COM Inc., is a leading provider of floral related products and services to consumers and retail florists, as well as to other retail locations offering floral products, in the U.S., Canada, the U.K. and the Republic of Ireland. The business utilizes the highly recognized FTD and Interflora brands, both supported by the Mercury Man logo, which is displayed in approximately 40,000 floral shops worldwide. The consumer businesses operate primarily through the www.ftd.com Web site in the U.S. and www.ftd.ca in Canada, and the www.interflora.co.uk Web site in the U.K. and are complemented by the florist businesses which provide products and services to FTD's independent members. FTD Group, Inc. is a subsidiary of United Online, Inc. (Nasdaq: UNTD). For more information about United Online, please visit www.unitedonline.com.
Cautionary Information Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements include, but are not limited to, statements about United Online’s and FTD’s proposed marketing initiatives and product offerings. Potential factors that could affect United Online’s and FTD's ability to perform and consequently its or their business, financial condition and results of operations include the United Online’s or FTD’s inability or failure to implement any or all planned marketing initiatives, to satisfy demand for the products or services offered or to achieve expanded marketing opportunities, efficiencies and other benefits associated with the products and services, technological issues and other problems associated with FTD’s or its suppliers’ operations, systems and technologies, FTD's pricing and marketing strategies, the occurrence of unanticipated events, as well as other factors described in United Online, Inc.'s annual and quarterly reports filed with the Securities and Exchange Commission (http://www.sec.gov), including, without limitation, information under the captions "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors."
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, visit www.clc.com or www.imgworld.com.
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