April 24, 2014
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Yahoo! TV and Entertainment Weekly Release New Insights into Viewing Habits for Fall TV Season

SUNNYVALE, Calif. & NEW YORK , September 07 /Businesswire/ - Older viewers are twice as interested in the upcoming fall TV programs, while the younger demographic is looking for funny or niche content, according to a new survey release today from Yahoo! TV (http://tv.yahoo.com) and Entertainment Weekly. The exclusive survey asked 2,000 men and women what new and returning fall TV programs and actors they are most excited about. The survey also found some clear distinctions between older (+35) and younger viewers (18-35).

The results appear on Yahoo! TV and in the fall TV preview issue of Entertainment Weekly on stands September 7th.

Survey highlights include:

For returning comedies, The New Girl wins the vote for female viewers, while men want their Happy Endings. Turning the dial to new programming, The Mob Doctor showed higher anticipation among men, whereas women prefer Guys With Kids.

Returning dramas such as NCIS, Bones, and The Mentalist rated the highest among older viewers, while younger viewers are excited about Vampire Diaries, Dexter, and Supernatural.

Most Anticipated New Programming

  • Vegas 26%
  • Beauty and the Beast 20%
  • Animal Practice 15%
  • The Mob Doctor 15%
  • Guys With Kids 15%
  • Revolution 14%
  • 666 Park Avenue 12%
  • Elementary 11%
  • Nashville 10%
  • The Neighbors 9%

Returning Programs Most Viewers Are Looking Forward To

  • The Big Bang Theory 30%
  • NCIS 28%
  • Two and a Half Men 22%
  • Bones 21%
  • How I Met Your Mother 19%
  • Modern Family 17%
  • The Mentalist 17%
  • Dancing with the Stars 16%
  • Grey’s Anatomy 14%
  • Hawaii Five-O 14%

Heroine Mostly Likely to Win Sunday Night

The Good Wife’s Julianna Marguiles was the top choice with 60% of the vote over Revenge’s Emily VanCamp with 40%.

Gossip Girl Leaving Town

While women are sadder than men about Gossip Girl's final season (40% vs. 32%), most feel it's jumped the shark with only 36% of respondents saying they are “sad” to see it end versus 64% saying “it’s time to end already.”

Returning Reality

X Factor’s second season spiked excitement with 80% of participants and over half (59%) of younger female viewers stated they will tune in specifically to see how new judges Britney Spears and Demi Lovato work out.

While over on NBC, women were less likely to find back-2-back cycles of "The Voice" overkill, but more than half (54%) of all viewers says it will depend on the level of talent.

Judged Based on Title

When looking just at titles, "The Mob Doctor" is driving most interest among men. Women want to watch "Guys with Kids"

  • The Mob Doctor 45%
  • Guys with Kids 37%
  • 666 Park Avenue 30%
  • Made in Jersey 17%

Full survey results available by request.

Follow Yahoo! TV on Twitter: @YahooTV

Follow Yahoo! TV on Facebook: https://www.facebook.com/YahooTV

Follow Entertainment Weekly on Twitter: @EW

Follow Entertainment Weekly on Facebook: http://www.facebook.com/entertainmentweekly

About the Survey:

Yahoo! partnered with Ipsos MediaCT to conduct the Yahoo! TV/Entertainment Weekly fall TV Survey in July 2012. We interviewed 2,000 Americans aged 18-64 who are representative of the U.S. adult population via an online quantitative survey.

About Yahoo!

Yahoo! is a technology powered media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (http://ycorpblog.com/).

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc

About Entertainment Weekly and EW.com

Entertainment Weekly helps readers have fun. It is your all-access pass to Hollywood’s most creative minds and most fascinating stars. The print weekly was introduced by Time Inc. in 1990 and is America’s leading consumer magazine in the entertainment category, with a guaranteed circulation rate base of nearly 1.8 million and a combined audience of over 17 million loyal, engaged fans. It is a winner of four National Magazine Awards (two for General Excellence, one for Design and one for Special Interest) and in 2010 was named one of MIN’s Most Engaged Media Brands. Entertainment Weekly is the first to know about the best (and worst) in entertainment, and with sharp insight and a trusted voice, EW keeps readers plugged into pop culture. This is where buzz begins.

Each day, EW.com publishes dozens of online-only articles, blog posts, videos, and photo galleries – plus a complete archive of Entertainment Weekly magazine. Over the last year EW.com has received more than a half dozen industry awards including the 2010 Ad Age Media Vanguard award for Best Magazine App with a Purpose for the Must List App. In May 2010, the site set new records with 8.3 million uniques and 117mm page views and in 2009 eclipsed 1 billion page views in a calendar year for the first time ever.


STORY TAGS: Women, United States, Entertainment, TV and Radio, Technology, North America, Internet, California, Economic News/Analysis, Survey, Search Engine Marketing, New York, Communications, Consumer, Men,

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