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September 8, 2010
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livethesource™ and Fit for Life Author Harvey Diamond Join Forces

FORT LAUDERDALE, Fla. , February 08 /Businesswire/ - livethesource™, a direct sales company, announced today that Harvey Diamond, a pioneer and icon in the health and wellness world, is joining the company in a highly visible capacity. His book, Fit for Life, still holds the record on The New York Times Best Sellers list for the fastest selling book of its kind, as well as holding the #1 slot for 40 consecutive weeks and reaching sales of over 12 million copies. Additionally, he has appeared on numerous TV shows including Oprah, Larry King, Nightline, Good Morning America, Today Show, and more. According to Newsweek, consumption of fruit and vegetables increased by 7% and 11% respectively after the release of his book.

Most important, in his long career as a health and wellness guru, Harvey Diamond has never endorsed any other nutritional products outside of his own. “It is a great honor for livethesource™ to have such a powerful advocate in the health and wellness field, especially as we move into the international market,” said Ted Farnsworth, Founder and CEO.

Added Mr. Diamond, “I was so thoroughly impressed with the product after taking it the first time, I knew I had to help get it out to the world. This reminds me of when I first wrote Fit for Life and it just took off internationally. I have seen a lot of products come and go but I have not seen a product that has so quickly affected me personally in such a positive and meaningful way. Being the only all natural, fully nano-encapsulated multi-vitamin, mineral, and herbal supplement on the market makes this product a life changer."

Nanotechnology is the increasingly popular science of the incredibly small. It is a state-of-the-art process used in medicine, food, robotics and virtually any other high-tech system now emerging from the scientific community. As it applies to food and nutritional supplements, nanotechnology is now being utilized to reduce the particle size of various compounds to a relatively small size for efficient absorption into the body’s cells. One of the best ways to create nano-size particles is through encapsulation. The ground-breaking technology separates and then envelops molecules in the active compound making nutrients more available on the cellular level.

livethesource™’s All Natural Patented Nanotechnology process uses only natural plant lipids, including soy, as the basis for its nano-encapsulation. This ensures that the compounds dissolve gradually, providing a sustained release of the vitamins, minerals and herbal compounds. By the time the body has absorbed the nutrients in this safe and efficient manner, the nano-particle has completely dissolved. In other words, the plant lipids are metabolized, just as any other food would be.

livethesource™ is free of allergens, such as yeast, corn, wheat, lactose, dairy, citrus, egg, fish and nut products. It contains no sugar, artificial flavors, colors or sweeteners. With a light cinnamon-berry taste. It is available in a 30oz bottle – a 30 day supply – and retails for $48; cost to distributors is $36.

livethesource™ is a company founded on the principle of “People Helping People.” It is more than a vision, more than a mission. It is a lifestyle that permeates the entire livethesource™ culture, which includes the distributors as well as at the customer and corporate levels – people joining together to boost their physical, spiritual and financial welfare by caring for others and thereby changing their own lives. Learn more about livethesource, become a distributor or place an order, at www.livethesource.com.

Harvey Diamond’s book, Fit for Life, still holds the record on The New York Times Best Sellers list for the fastest selling book of its kind, as well as holding the #1 slot for 40 consecutive weeks and reaching sales of over 12 million copies. Additionally, he has appeared on numerous TV shows including Oprah, Larry King, Nightline, Good Morning America, Today Show, and more. According to Newsweek, consumption of fruit and vegetables increased by 7% and 11% respectively after the release of his book. Learn more about Harvey Diamond and Fit For Life at www.fitforlifetime.com.



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