Emplifi Names Veteran Marketing Leader Susan Ganeshan as Its New CMO ...

Your unfiltered news center. ®

The world you see depends upon the news you get. ®

HOME

ARTS

RSS

Today's Date: April 29, 2024

Atlanta-based Nonprofit to Host National Law Enforcement Community Engagement Training Conference, May 1-5 • Coursera Reports First Quarter 2024 Financial Results • Xavier Ochsner College of Medicine Announces Founding Dean and Location in Downtown New Orleans at Benson Tower • Chegg Announces Appointment of Nathan Schultz as Chief Executive Officer • The Grant Sherpa and WorkForce Strategies International Announce a Revolutionary Solution to Address the Skills Gap Crisis • EY Announces Avelo Airlines Founder Andrew Levy as an Entrepreneur Of The Year® 2024 Gulf South Award Finalist • Acadia Pharmaceuticals is Proud to Announce the Winners of the Inaugural Rett Sibling Scholarship • SHATTERPROOF AND ANTHEM BLUE CROSS FOUNDATION PARTNER TO REDUCE HEALTHCARE STIGMA AROUND A SUBSTANCE USE DISORDER IN CALIFORNIA • Joby Expands California Manufacturing Facility, Rolls Second Aircraft Off Production Line • Hyliion and Victory Execute Letter of Intent to Deploy up to 10 KARNO™ Generators to H2 Energy Group • Welltower Reports First Quarter 2024 Results • New Perspective closes on more than $200 Million in capital and establishes a programmatic relationship for growth • Plant Vogtle Unit 4 Achieves Commercial Operations • ICIVICS AND THE WHITE HOUSE HISTORICAL ASSOCIATION LAUNCH "BRIEF THE CHIEF," A NEW DIGITAL GAME SHOWING STUDENTS HOW PRESIDENTS • IEI Announces Groundbreaking e-Paper Display Solution for Sustainable Communication • LSB Industries, Inc. Reports Operating Results for the 2024 First Quarter • Athletes, Entrepreneurs and Investors Gather in Detroit During the Draft to Discuss Working Together to Build Community and Gene • Marin Software Launches AI-powered Anomaly Detector to Unlock Growth in Performance Marketing Campaigns • Third Coast Bancshares, Inc. Celebrates Earth Month 2024, Reinforcing its Commitment to Impact & Sustainability • WEF Special Meeting Concludes in Riyadh With World Leaders Calling for Clear, Irreversible Path to Peace and Prosperity as Top G

Emplifi Names Veteran Marketing Leader Susan Ganeshan as Its New CMO

NEW YORK , April 16 /Businesswire/ - Emplifi, a leading customer engagement platform provider, today announced the appointment of Susan Ganeshan as its Chief Marketing Officer. Ganeshan will lead Emplifi’s marketing and growth initiatives while working cross-functionally within the organization to help global brands deliver a seamless experience throughout the customer journey. She will be actively involved with Emplifi’s clients to support their CX efforts ensuring they drive brand growth through mature social media marketing, social commerce, and customer care capabilities.

As part of her new role, Ganeshan will implement strategic marketing programs that amplify the company's innovative solutions and services. Emplifi has experienced strong momentum during the past year, due partly to the swift integration of generative AI technology into its tightly integrated Social Marketing Cloud, Social Commerce Cloud, and Service Cloud products. Most recently, the company rolled out ten new AI-powered social media marketing and customer care tools to help brands increase efficiencies across marketing and customer care departments.

"Our global search for a CMO led us directly to Susan as she is known for her customer experience management and efficient go-to-market efforts – as a five-time CMO, she brings a proven methodology that will enable scale and growth at Emplifi,” said Iveshu Bhatia, a Managing Director at Audax Private Equity. “Susan is someone that will partner directly with clients, establishing their trust and supporting their drive to improve customer experience practices.”

Ganeshan is a veteran marketing leader with more than two decades of experience leading high-tech marketing and CX strategies. Before joining Emplifi, Ganeshan served as CMO for Clearwater Analytics (NYSE: CWAN), a leading provider of investment accounting SaaS solutions for institutional investors. Prior to her tenure at Clearwater Analytics, she was the CMO for Granicus (Vista Equity Partners & Harvest Partners), and she has held multiple leadership roles at top SaaS solution providers, including Clarabridge (acquired by Qualtrics), newBrandAnalytics (acquired by Sprinklr), webMethods (now IBM), CheckFree (now Fiserv), and Deloitte Consulting.

“Susan’s appointment to CMO marks a milestone for Emplifi, as she brings a wealth of experience and a fresh perspective to our marketing organization. Her successes leading marketing teams align with Emplifi’s long-term goals, while her spirit of collaboration and creativity resonate with what we are accomplishing as a company – moving from “build-mode” to an accelerated growth phase,” said Ohad Hecht, CEO at Emplifi. “I’ve seen Susan’s passion for the products and services Emplifi provides to the world’s top brands – I am confident that her approach to marketing and CX strategies will drive our journey of innovation and collective pursuit of excellence.”

About Emplifi

Emplifi is a leading unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. More than 20,000 brands like McDonald’s, Ford Motor Company, and Delta Air Lines rely on Emplifi to enable connected, empathetic experiences for the modern consumer across marketing, commerce, and care. Headquartered in New York, Emplifi partners with major social media networks and digital platforms, including Google, Meta, LinkedIn, X, TikTok, and Snapchat.