TARGET ANNOUNCES EXCLUSIVE PARTNERSHIP WITH PRINCE
TO RELEASE NEW MATERIAL IN AN UNPRECEDENTED
THREE-DISC SET COLLECTION
The three-disc set available only at Target includes Prince’s new studio albums LOtUSFLOW3R and MPLSoUND – plus new artist, Bria Valente’s breakout album, Elixer
for only $11.98
March 2, 2009 (Minneapolis) – In an unprecedented partnership, six-time GRAMMY® award winner Prince has announced Target will be the exclusive retail carrier of his full three-disc set of new studio recordings. The collection includes two original studio albums LOtUSFLOW3R and MPLSoUND and the third, titled Elixer, which introduces new artist, Bria Valente. The retailer will bundle all three albums together in a three-disc set for only $11.98, available for purchase exclusively at Target and Target.com beginning March 29.
In partnering with Prince, Target continues to raise the bar in its dedication to providing guests with access to innovative and diverse products and musical artists. As an iconic writer, producer and performer, Prince is one of the most accomplished artists of the last four decades. This partnership with Target demonstrates the retailer’s dedication to provide a platform for artists who have made lasting impressions on the music industry.
“Prince has long been renowned as one of the world’s most original and iconic musical artists,” said Mark Schindele, senior vice president, merchandising, Target. “We are thrilled to have the opportunity to share his most recent work with our Target guests.”
Since his debut in 1978, Prince has had numerous hits on the Billboard Charts. In 2004, he was inducted into the Rock and Roll Hall of Fame and has won six GRAMMY® awards, an Academy Award® and a Golden Globe®. From the moment he stepped onto the music scene, he has captivated fans with his continual reinvention as an artist and remains one of the most celebrated performers of all time.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,677 stores in 48 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
Contact: Joanna Cichocki/Enjoli Duval
Jcichocki@bncpr.com / EDuval@bncpr.com
Visit the Target Pressroom: Target.com/pressroom
Artists Contact: Jessica Erskine
Rogers and Cowan