October 21, 2016
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Wells Fargo Helps Prepare Parents, Kids For Financial Success

Charlotte, N.C.,  – Want now?  Buy now!  Children hear this call to action from the time they first start watching television or go to school.   It’s no surprise that by the time they graduate from high school, most young people know all about spending.   Yet do they know how to adequately save for what they want – or truly need – and make wise spending decisions?


Consider these facts from the Children’s Financial Network:

  • Young people spend 98 percent of money they receive as gifts, allowance and earnings.

  • In a national personal finance survey, 68 percent of students failed.

  • Financial education helps and research has shown as little as 10 hours of instruction positively impacts students spending and saving habits.


That’s why in April, thousands of bankers, including many from Wells Fargo, will connect with kids in classrooms and after-school programs across the country during the  annual American Bankers Association Teach Children to Save Day. These efforts will help young people take an important first step in mastering their financial ABCs.  


Five Tips for Parents

Parents play a crucial role in their children’s financial success later in life.  Here are five tips for parents from Wells Fargo:


1.       Set Financial Goals — Have children list all the things they want and the anticipated cost. Organize the list into immediate, short-term and long-term goals. Compare the cost with money on hand to help them see the connection between saving and reaching goals. This helps them learn about making choices, setting priorities and distinguishing between needs and wants.


2.       Open a Bank Account Around age 5, children begin to understand the process of managing money.  It’s a good time to take them to a bank to open an interest-bearing savings account.  Teach them how to make deposits and withdrawals, keep an account register and balance the account. Some banks, including Wells Fargo, offer saving incentive programs for children.  Wells Fargo’s Junior Agent Saver Club is a program for children ages 5-12 who have a Wells Fargo savings account. The tools provided give parents the chance to help their children track their savings, set goals and earn awards.  For teens, Wells Fargo offers a checking account for ages 13 to 17 with an adult co-owner, specifically designed to help parents teach their teenagers good money management skills.  


3.       Pay a Modest Allowance — Though these challenging financial times may make paying your children an allowance difficult, many financial advisors view an allowance as an important tool for children to learn and practice money management skills.  Try a dollar a week for each year of the child’s age.  Or consider adding up what you spend on your child’s “wants” each week and giving them that amount to manage.  More important than the amount is that everyone understands the rules up front – including the completion of necessary chores – and that you pay the allowance consistently and on time.  If your family finances change and adjustment to the allowance becomes necessary, it’s an additional learning opportunity for your child.


4.       Make a Plan for Spending, Saving and Giving — Encourage children to divide their allowance and any additional earnings three ways: a fund for spending, a fund for saving, and a fund for giving to charity.  Letting children spend some of the money helps them learn how quickly it can disappear unnoticed if they don’t track their spending.  Allowing them to choose a charitable organization in which to contribute helps build passion for the community and compassion for those less fortunate.


5.       Use Free Resources — There are many free and reputable places where you can find more helpful guidance to teach children about saving and finances. These include Hands on Banking®, a parent-tested, parent-approved program available free at handsonbanking.org; Wells Fargo’s children’s financial success resource center at www.wellsfargo.com/resource_center/childsfuture; and your public library, which likely has a number of good books on the topic.


Parents should ask their banker for more ideas and advice. Their child’s long-term financial security is at stake. By starting early, they can help their child develop good financial habits that will last a lifetime.


About Wells Fargo
Wells Fargo & Company is a diversified financial services company with $1.2 trillion in assets, providing banking, insurance, investments, mortgage and consumer finance through more than 10,000 stores and 12,000 ATMs and the internet (wellsfargo.com) across North America and internationally.  The Company promotes economic growth and self-sufficiency, education, social services, the arts and the environment in thousands of communities across North America.  In 2009, the Company gave $202 million in grants to 18,000 nonprofits, and team members contributed more than 1.2 million volunteer hours around the country. For more about Wells Fargo’s achievements in Social Responsibility: www.wellsfargo.com/about/csr.



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