COLUMBIA, Md., -- Arbitron Inc. (NYSE: ARB) announced today that the Black Radio Today 2009, How America Listens to Radio and Hispanic Radio Today 2009, How America Listens to Radio have released and are available on Arbitron.com. Both of these studies feature Portable People Meter(TM) (PPM(TM)) data information for the first time. "Ethnic formatted stations reach millions of listeners everyday," said Alton Adams. "These studies show the strength of radio as a media companion to ethnic consumers. Radio's relationship with ethnic listeners has been consistent over time; year over year, more than 90 percent of black and Hispanic listeners tune in to radio for news, culture and sounds of the community." Black Radio Today 2009, How America Listens to Radio shows: Hispanic Radio Today 2009, How America Listens to Radio key findings include: These reports are available on the Radio Today page http://www.arbitron.com/study/grt.asp Highlights from these and other studies can be found on Twitter. Follow us at ArbitronInc and RadioFunFacts. About Arbitron Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter(TM), a new technology for media and marketing research. Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc. SOURCE Arbitron Inc. RELATED LINKS
Black Radio Today 2009 and Hispanic Radio Today 2009 Studies now available
http://www.arbitron.com