Today's Date: June 30, 2022
Checkmarx' Ana Lucia Amaral Honored as a CRN 2022 Woman of the Channel   •   Closing the Health Disparity Gap for Black Women   •   Xfinity Stream app Launches on Apple TV 4K and Apple TV HD   •   Eight Ameriprise Financial Advisors Named to the Barron’s Top 100 Women Financial Advisors List   •   Cinemark Brings the Ultimate Cinematic Experience to Riverton with Mountain View Village Theatre Now Open   •   VNA Health Care Discusses the Importance of Mammography and Cervical Cancer Screenings   •   Five Bluum Standouts Honored on CRN 2022 Women of the Channel List   •   Four recipients of the 2022 Awards of Excellence in Nursing announced from Indigenous Services Canada   •   NCCI Golf Event Generates $25,000 for Kids' Chance of America Scholarships   •   Equitable Bank Releases Inaugural ESG Performance Report   •   Prime Capital Investment Advisors Partners With Female-led Crossvault Capital Management   •   Mia Becar to Launch Equity Crowdfunding Campaign   •   Tractor Supply Company Celebrates Service Members With Nationwide Discount on the Fourth of July and Announces Grant Donation fo   •   Global Surrogacy Services Announces Outreach to Potential Gestational Surrogates in Three Southwestern States   •   RNR Tire Express Surprises Tampa-Area Woman with New Car in Mother's Day Giveaway   •   Silver Spring Foods Releases First-Ever Non-GMO Horseradish Just in Time for National Horseradish Month   •   Southern Glazer’s Wine & Spirits Donates $25,000 to Ali Forney Center in Honor of Pride Month   •   Citizens for Judicial Fairness and Reverend Al Sharpton Applaud Nomination of Justice Tamika Montgomery-Reeves to Third Circuit   •   Mrs. Flowers Takes the Helm at Comfort Home Care, Rockville, MD   •   Tracey Hayes from MicroAge Named on CRN's 2022 Women of the Channel Power 70 Solution Providers List
Bookmark and Share

BET Networks Releases "African Americans Revealed"


 

Comprehensive report dispels myth of a homogenous African American population through segmented insights ahead of the 2010 Census

 

 

NEW YORK – BET Networks today released “African Americans Revealed,” the comprehensive report on today’s diverse black American population that dispels the myth of a monolithic group through segmented insights. According to the findings, the importance of family, relationships, empowerment, spirituality and access to education and opportunity is still a common thread throughout the American black experience, the distinct voices of African American families and individuals provides a “viable roadmap” to reach a segment of the population whose disposable dollars and cultural influence have played a crucial role in American society.

 

African Americans Revealed shows us that the black community should never be referred to as one homogeneous population,” said Matthew Barnhill, Senior Vice President of Corporate Research at BET Networks. “We hope this report will help organizations better connect with an audience and intimately recognize all of its complexities.”

 

BET Networks analyzed data from more than 80,000 consumers to understand the values, interests and lifestyles of African Americans and the relationship their personal aspirations, family structures, media preferences and product consumption serve. The approach for “African Americans Revealed” is unique from other reports on the black community as it recognizes distinct segments of individuals and unique family structures within the black community to calculate the trends, aspirations and habits of today’s African Americans. This flagship study identified consumers and families whose lifestyles, interests and consumption of brands, media and broadband provide actionable intelligence for businesses.

 

BET has the platform and resources to understand the cultural nuances and psychographic characteristics of the African American community more than any other network,” said Louis Carr, President of Broadcast Media Sales at BET Networks. “Advertisers and corporations can now do away with the ‘one size fits all’ approach to African Americans as this report sheds light on the many different ways we consume, contribute and support the broader society.”

 


AFRICAN AMERICAN INDIVIDUALS

 

“African Americans Revealed” illustrates the unique aspects of and multiple dimensions within the black individual. The results uncovered that there are seven segments of African Americans identified within the population at large that are defined by similar influences, buying power and habits, media consumption and psychographic characteristics. The segments are as follows: Strivers, Conscious Sisters, Tech-Fluentials, Bright Horizons, Urban Dreamers, Inner Circle Elites and Survivors.

 

 

Strivers

Conscious Sisters

Tech-Fluentials

Bright Horizons

Description

Adventurous, fashionable opinion leaders who have their eye on  climbing the corporate ladder

AA women who are conscious of culture, religion and life lessons

Tech-proficient Global ‘culturalists’ keen on learning, exploring and being world activists

Tech savvy students who are education & civic  oriented; they are fashionable, trend setters and up & coming leaders

Life Stage

Gen X'ers late 20s-early 40s

Gen X'ers 30s-40s

Gen Y/Gen X 20s-mid 30s

Gen Y/Gen X teens-20s

% of Black Pop

36%

22%.

14%

10%

Est Segment Size

7.9 Million

4.9 Million

3.1 Million

2.3 Million

BET % Viewer

36%

23%

13%

13%

BET.com % Visitor

48%

12%

7%

19%

 

 

Urban Dreamers

Inner Circle Elites

Survivors

Description

Urban young adults who are social magnets and trendsetters

AA working adults who are rich in heritage and ancestry and avid ‘masstige’ brand shoppers

Teen/young adult males who are social and focusing on making it, despite education challenges

Life Stage

Gen X'ers 20s

Baby Boomers late 40s +

Millennials/Gen Y late teens-20s

% of Black Pop

7%

9%

2%

Est. Segment Size

1.5 Million

2.0  Million

1.0 Million

BET % Viewer

6%

8%

1%

BET.com  % Visitor

8%

 


STORY TAGS: african, americans, african american, revealed, black, black news, entertainment, black entertainment, black entertainment news, bet, BET, bet network, consumer, values, report, black radio network, minority news



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News