Today's Date: December 5, 2022
Dr. Michael A. Coe, M.Ed, D.Div.'s newly released "He Looks Like Me: An evidence based guide for teachers mentoring African Amer   •   EHEALTH INVESTIGATION CONTINUED by Former Louisiana Attorney General: Kahn Swick & Foti, LLC Continues to Investigate the Of   •   Sensorion Announces Its Attendance at the 41st Annual J.P. Morgan Healthcare Meeting in San Francisco   •   St. Jude Memphis Marathon Weekend sees 20,000 participants, $37 million economic impact for Memphis   •   The 2022 ITOE Senior Care & Rehabilitation Expo Kicks Off   •   Sims Limited Pledges to Achieve Gender Balance in Executive Leadership by 2030   •   Veterans Who Have Experienced Military Sexual Trauma Have Issued a Public Statement Regarding Public Discourse Surrounding the I   •   Statement by the Prime Minister on the International Day of Persons with Disabilities   •   INVESTOR DEADLINE: Olaplex Holdings, Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit &ndash   •   In Uganda, Blind Football brings the Visually-Impaired out on the Field   •   Novo Nordisk & ATLATL announce winners in their joint program EntreStar   •   Announcement for the purposes of Rule 2.8 of the Irish Takeover Panel Act, 1997, Takeover Rules, 2022 (the “Irish Takeover   •   Louisiana local Ronnie Schwartz clinches St. Jude Hero Among Us Award   •   Financial Columnist Terry Savage Offers Money-Saving Tips to Older Adults   •   Swisslog Healthcare Showcases Medication Management Solutions at ASHP Midyear Clinical Meeting & Exhibition   •   INT'L DAY OF PEOPLE WITH DISABILITIES: Salesian Missions highlights social and educational programs that promote inclusion   •   Canada's Indo-Pacific Strategy to support growth and prosperity for the agriculture and agri-food sector   •   Goldfish Swim School's Pediatrician Offers Winter Water Safety Tips, Suggests Giving the Gift of Activity this Holiday Season wi   •   TherapeuticsMD Announces Definitive Agreements to License its Products to Mayne Pharma   •   Pictor announces funding round after successful launch in New Zealand and USA of SARS-CoV-2 Antibody Test
Bookmark and Share

Black Women Twice As Likely To Feel Positive About Their Beauty

NEW YORK -- In its first segmentation study on African-American women and their psychographics around beauty, ESSENCE uncovers the unique mindset of the the African-American woman beauty consmers. Smart Beauty V: A Revealing Look at the Mindset of Passionate African-American Beauty Consumers shows African-American women to be twice as likely to feel positive about their beauty. In addition, the study discovers four distinct beauty archetypes among African-American women based on mindset, product usage and knowledge.

The fifth installment of the Smart Beauty series, developed in conjunction with New York-based research firm Insight, looks at the distinct personality profiles that exist within the African-American market relative to the General Market; focusing on the psychographics that drive the beauty purchasing behavior of African-American women across hair, skin, cosmetics, fragrance and personal care.

Unveiled over breakfast at the W Hotel, the Smart Beauty V presentation will be hosted by ESSENCE's Beauty Director Corynne L. Corbett and will include the following expert panelists:Mikki Taylor, Essence Editor-at-Large; Cynde Watson, Makeup Artist and Beauty Expert; Elana L. Jones, MD, Dermatologist; and Susan Akkad, Senior Vice President Corporate Diversity Marketing, Estee Lauder Companies Inc.

"ESSENCE's Smart Beauty research confirms that beauty goes beyond how women look, it is also linked to how she feels, and that sentiment translates to how she spends," said ESSENCE President Michelle Ebanks. "Smart Beauty V has uncovered the diversity among women of color, who are a vital growth segment for beauty companies, by extracting four distinct archetypes relative to beauty consumption."

Designed to explore the different relationships that exist with beauty among African-Americans so marketers can more effectively engage her, Smart Beauty V evaluates the psyche of a myriad of African-American women to understand their buying patterns and the emotions that attribute to them. The research methodology for Smart Beauty V was conducted in four phases including: client roundtable discussions, an Essence work session, virtual ethnographies, and online surveys.

Highlights of Smart Beauty V:

African American women generally feel more positive about their beauty: "I think I am a beautiful woman". (84% AA vs. 41% GM)

African-American women are celebrating their beauty more than the General Market (61% AA vs. 52% GM) and they are feeling less challenged. (39% AA Vs. 48% GM)

Essence discovered four distinct archetypes when looking at beauty and how it relates to African-American women; distinguished by mindset, product usage, and knowledge.

Smart Beauty is a series of panel discussions targeting beauty and retail industry decision makers. Launched in 2004, Smart Beauty's first session awed beauty industry leaders with groundbreaking research about the spending power of African-American women, which has grown to $7.5 billion annually. The following year, Smart Beauty II: "Counter Intelligence" addressed the retail experience. Smart Beauty III: "Speak to Me" focused on the importance of language and messaging when marketing to the African-American beauty consumer in 2006. In 2009,Smart Beauty IV: "A Passion for Prestige" focused on African-American women and the prestige beauty category.


Essence Communications Inc. (ECI) is the number one media and communications company dedicated to African-American women. With a multi-platform presence in publishing, live events, and online, the Essence brand is "Where Black Women Come First". The company's flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women; generating brand extensions such as the Essence Music Festival, ESSENCE Black Women in Hollywood, Window on Our Women and Smart Beauty consumer insights, the Essence Book Club, Essence.com, and ventures in digital media (mobile, television and VOD). For more than 40 years, ESSENCE magazine, which has a brand reach of over 8 million, has been the leading source of cutting-edge information relating to every area of African-American women's lives.
 


STORY TAGS: EssenceBlack News, African American News, Minority News, Civil Rights News, Discrimination, Racism, Racial Equality, Bias, Equality, Afro American News, Women News, Minority News, Discrimination, Diversity, Female, Underrepresented, Equality, Gender Bias, Equality

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News