Today's Date: January 24, 2021
Disney Announces Digital Summit Inspired by Minnie Mouse in Celebration of National Polka Dot Day   •   Luxury Card Announces New Partnership With AMOREPACIFIC in the US   •   1 Habit Press Releases the Ultimate Play Book for Life - 1 Habit to Thrive in a Post-Covid World   •   The Estée Lauder Companies to Webcast Discussion of Fiscal 2021 Second Quarter Results on February 5, 2021   •   Krylon® Brand Blends Natural Elements and Virtual Escapes with 2021 Spray Paint Color Palette   •   Curtsy Raises $11M To Scale Clothing Resell App for Gen Z   •   100 Black Men of Atlanta, Inc. Honors the Legacy of Member and Baseball Hall of Famer Henry "Hank" Aaron   •   ddm marketing + communications Publishes Whitepaper On Integrating Media And Content Strategies   •   Seven Dow leaders achieve top honors on OUTstanding’s 2020 leading LGBT+ professionals lists   •   Helping Hand for Relief and Development Paves A Path of Success Through Education Support   •   8 Women to Know in Sustainability in 2021   •   RBB Bancorp Declares Quarterly Cash Dividend of $0.12 Per Share   •   Hope Hospice Uses Animatronic Pets in Dementia Care   •   Athleta Adds Extended Sizing to 350 Styles in Its 200 Stores and Online   •   Richard Patterson former Tesla designer of the Model S makes history as the first black manufacturer and designer of a Supercar   •   100 Black Men of Atlanta, Inc. Honors the Legacy of Member and Baseball Hall of Famer Henry "Hank" Aaron   •   Ric Edelman Shares the Investment Strategy You Need Now That the Election is Over   •   Status of Women Ministers Endorse Declaration for a Canada Free of Gender-Based Violence   •   SF's Walk for Life West Coast Goes On!   •   Six Cities Share $745,000 In Grants Through The 2021 Childhood Obesity Prevention and Environmental Health and Sustainability Aw
Bookmark and Share

Blacks Watch Most TV

NEW YORK - New Nielsen data shows blacks watch considerably more TV than other demographic groups, while Asian-Americans watch notably less, although the group consumes the most online video on average.

 

Blacks watch an average of nearly 213 hours a month, topping the approximately 100-hour average for Asian-Americans. Whites at about 156 hours, and Hispanics at an estimated 136, fall in the middle.

With Internet video viewing (computers only, home and work), Asians average over 10 hours a month, topping all other three groups significantly. Hispanics follow with an average of about six and a half hours. Blacks are next -- near six hours -- and whites are close to four hours.

Hispanics lead in smartphone penetration with 53%, followed by Asian-Americans at 48%, Blacks at 39% and whites at 30%.

Yet, blacks lead in average time spent watching video on a mobile device at close to six and a half hours per person, followed by Hispanics and Asians, where both groups have an average of four hours and 20 minutes.

Overall, the health of traditional TV viewing appears to remain strong, with data showing that Americans on average watched 22 minutes more per month in the first three months of 2011 compared to the same period a year ago.

The amount of time-shifted viewing did take a big jump, with the monthly average up 12%. DVRs now are in 40% of homes, marking an increase by a little over 5 million homes.

Those who suggest the frisson about cord-cutting is overblown appear to be on target, with Nielsen saying that in the first quarter 91% of TV homes paid for some type of service. 

 

Black News, African American News, Minority News, Civil Rights News, Discrimination, Racism, Racial Equality, Bias, Equality, Afro American News

Black News, African American News, Minority News, Civil Rights News, Discrimination, Racism, Racial Equality, Bias, Equality, Afro American News 

 


STORY TAGS: Black News, African American News, Minority News, Civil Rights News, Discrimination, Racism, Racial Equality, Bias, Equality, Afro American News

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News