September 30, 2020         
Tri Counties Bank Announces Contributions to Programs Supporting Minority-Owned Businesses   •   2020 Kids First National Conference to address the needs of the whole child during COVID-19   •   HCPLive® and the American Lung Association Unveil Exclusive Interview with Anthony S. Fauci, M.D.   •   UnitedHealthcare Donates $1 Million to Support Food Security and Housing Programs Offered by Catholic Charities of Southern Neva   •   CBIZ Women's Advantage Doubles Annual Dress For Success Fundraising To More Than $83,000 During First-Ever Virtual Campaign   •   Largest Study of Women in Corporate America Finds 1 in 4 Women Are Considering Leaving the Workforce or Downshifting Their Caree   •   HHS Secretary Praises Department of Motor Vehicles for Their ‘Pivotal Role’ in Another Record-Setting Year in Organ   •   AnitaB.org Names 2020 Winners for Top Companies for Women Technologists   •   AnitaB.org Names ADP the Top Large Company for Women Technologists   •   Women’s Health Care Costs in Retirement Projected to be $200,000 More than Men’s   •   Kent Eikanas Joins Skilled Nursing News' "RETHINK" Virtual Expert Panel To Address Trends, Issues And The Future Of The Skilled   •   USAFacts Launches Major Campaign to Empower Americans to Use Data to Inform Their Decisions Ahead of 2020 Election   •   Media Usage Among Voters During Coronavirus   •   CORRECTING and REPLACING Move Over, Aquaman: Three of the World’s Top Female Ocean Explorers to Talk Trailblazing in Ocean   •   Pacific Quest's On-Site Medical Director, Dr. Britta Zimmer: How Pacific Quest is Keeping Enrollees and Staff Safe in Light of C   •   Government of Canada Introduces Legislation to Establish National Day for Truth and Reconciliation   •   BayPort Credit Union Wins First in Financial Education, Community Outreach   •   NTEC Receives Highest Honor for Exemplary Mining and Reclamation from US Department of Interior   •   Sally Beauty Holdings, Inc. Reaffirms Commitment to Canadian Stylist Community and Beauty Consumers; Completes Acquisition of Pr   •   Cleanlogic to Relaunch Brand with New Look, Product Offerings
Bookmark and Share

Despite Increasing Participation, Women Sports Not Covered On TV

Even the ESPN Ticker gives women the short shrift – 97.3 percent of the information scrolling along the bottom of the screen was dedicated to only men’s sports. 

The finding is part of a 20-year study of sports coverage released today by University of Southern California sociologist Mike Messner and Purdue University sociologist Cheryl Cooky. Though it wasn’t surprising to discover that men’s sports gets more coverage, it was eye opening when researchers found that women’s sports accounted for less than 2 percent of network news and ESPN Sportscenter.

“There’s a message that sports is still for, by and about men,” Messner said. “When will the news catch up?”

Just as shocking is that as more women than ever participate in all levels of sports, coverage of their gender is drastically declining. In 2004, network affiliates dedicated 6.3 percent to women’s sports. Last year it dropped to 1.6 percent.

“News programs are supposed to be a window to the world and there is a journalistic responsibility to reflect that,” said Messner, an expert in the sociology of sports. 

In 1971, 294,000 high school girls played interscholastic sports. Today 3.1 million play, much closer to the 4.4 million boys who play high school sports. 

Yet network affiliates ran 60 stories on men’s NCAA men’s basketball in March 2009. There were zero stories about women.

It’s not that generous coverage of men’s sports leaves no time for women. The researchers found that newscasts routinely air light sports features, such as a story about a hamburger with 5000 calories and 300 grams of fat at a minor league baseball park in Michigan. 

The discrepancy is important, Messner said, as it reinforces the historical stereotype that sports proves men are superior to women, that the women’s product isn’t the same quality or would not have the same mass appeal. Messner points out those arguments have been used before, such as when African Americans weren’t considered good enough to compete in Major League Baseball.

The study, Gender in Televised Sports: News and Highlights Shows, 1989-2009, can be found atcollege.usc.edu/tvsports.

As with the 1989, 1993, 1999 and 2004 studies, the central aim of the current study was to compare the quantity and quality of TV news and highlight shows’ coverage of women's versus men's athletic events. Each time researchers analyzed three two-week segments (a total of six weeks) of televised sports news coverage on each of three Los Angeles local network affiliates. Second, they studied ESPN’s SportsCenter, replicating their focus on this sports highlights show that they began in 1999 and continued in 2004. 

The study is sponsored by the USC Center for Feminist Research.

 

Contact: Eddie North-Hager at (213) 740-9335 or edwardnh@usc.edu


 



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News