February 24, 2020         
Pamela Farber Joins Dave Thomas Foundation for Adoption Board of Trustees   •   BodyLogicMD Announces $5,000 Scholastic Scholarship for Medical Students Interested in Pursuing a Career Focused in Achieving Be   •   The DICK'S Sporting Goods Foundation partners with Lindsey Vonn to award $500,000 in Scholarships through the Lindsey Vonn Found   •   Survival Guide for Allergy Season: Latest Tips According to Shirin Peters, M.D. With Bethany Medical Clinic   •   Blake Shelton Joins the Lineup for the 2020 ‘iHeartCountry Festival Presented by Capital One’   •   Neuroscience Suggests that Virtues are the Basis of Wisdom, Says Dr Howard Rankin   •   2nd STREET USA, Inc. to Open First East Coast Store on February 22, 2020, in Manhattan’s NoHo Neighborhood   •   NAELA Supports Developmental Disabilities Awareness Month   •   RRD’s Customizable Kits Streamline the Path to a Better Brand Experience   •   CEMEX Announces Ambitious Strategy to Address Climate Change   •   Brookdale CEO and HR Leader Recognized as "Women of Distinction" in Senior Living   •   vineyard vines Unveils Limited-Edition Collaboration With The Sister Duo, Business Partners And Super-Moms Behind Palm Beach Lat   •   10,000 Baby Boomers Hit Age 65 Every Day, Millennials Must Arrange for Care   •   Yellowstone Co-Creator Taylor Sheridan Signs Overall Production and Development Deal with ViacomCBS Entertainment & Youth Br   •   Honor Tag Brings the Military Experience to the Masses   •   ADDING MULTIMEDIA Clean Beauty Meets K-Beauty: Feminine Care Brand Rael Expands Into Wellness Skincare Products   •   The World's First Tutoring Lounge® Launches Car Service for Students   •   Seqirus Receives FDA Approval for FLUAD® QUADRIVALENT (Influenza Vaccine, Adjuvanted) for Adults 65 Years and Older   •   HITN’s Inaugural ¡Tú Cuentas! Cine Youth Festival Announces Call for Entries   •   SmartBear and Drift Present Candid Panel Discussion to Spotlight Racial Challenges in Tech
Bookmark and Share

DNC Courts Minority Vote

The Democratic National Committee unveils on Thursday the largest midterm voter registration drive in the history of the party, hoping to build on the organizing success of the 2008 Obama presidential campaign, which brought new voters to the polls and re-engaged drop-off voters.


"What we learned in 2008 is when we expand the pool of voters we win," said a DNC strategy memo.


Democrats face a tough history lesson: The party in power almost always loses seats in the midterms. That's why "we need to do more, because of the historical headwinds against us," a DNC official told me.


Each state and county has its own set of registration rules and deadlines, which often are confusing, creating hurdles for would-be voters. To address that, the DNC drive will include the newest online tools -- including a one-stop shop to register at 
www.RaiseYourVote.com, as well as funding traditional grassroots operations.


Midterm election turnout is never as high as in presidential years, with drop-off across the board demographically but especially large among African Americans, Latinos, single women and young voters, according to DNC research comparing 2004 to 2006.


The RaiseYourVote website will allow visitors to connect with the right place to register to vote, learn local registration deadlines and early vote information. There is also a widget enabling state and local Democratic websites to use the tool.


The registration drive is a component of the DNC's previously announced $50 million Vote 2010 project, intended to bring people who voted for the first time in 2008 back to the polls.


To compare: In 2006, the last midterm election year, the DNC budgeted $17 million; in 2002 -- the last year of the mega soft money donation bonanza -- the DNC committed $25 million. One reason for the extra spending: the DNC this year does not want to be dependent on the voter registration programs run by outside Democratic-allied groups.


"Of the 15 million first-time voters in 2008, our analysis shows 72 percent voted for the President," the DNC memo said, with half of those new voters being African Americans and Latinos; 30 percent were under the age of 30.


In addition, "we're utilizing smart online advertising to reach key voters -- who we know overlapped with the first-time voter universe in 2008," the memo said. Ads will appear on Latina.com and BlackPlanet.com. There will be e-mail on Daily Candy to target single women and on Yelp! to connect with young voters. "More and more of the electorate spend time and get their news online, and RaiseYourVote.com will make it as easy as possible to register to vote." Twitter and Facebook, staples of the 2008 Obama success story, will also be part of the social networking drive.


After the 2008 election, the Obama for America presidential campaign was folded into the DNC and renamed Organizing for America, retaining the famous logo and other branding. OFA will, according to the memo, target its "voter registration efforts at key constituencies that made up the first-time voter block in 2008."


The OFA will resurrect the Beauty and Barbershop program, used in 2008 to get store owners in African-American communities to set up "registration hubs." Others targeted will be Latino voters at World Cup events and students in dorms.


A DNC "National Day of Action" is set for July 17.

 

 

http://www.politicsdaily.com/2010/06/17/dnc-launching-largest-ever-voter-registration-drive/

 

 

Lynn Sweet

Columnist 

 

 



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News