Edward James Olmos To Keynote 'Hispanicize'

HOLLYWOOD, CA — Oscar Nominated actor Edward James Olmos, one of the nation’s most admired Latinos in Hollywood and one of the best known advocates for education, joins Rosanna Fiske, PRSA chair & CEO, as one of several keynote speakers at Hispanicize 2011, the 2^nd Annual Hispanic PR & Social Media Conference, April 6–8.

Olmos, who in addition to being nominated for an Academy Award for “Stand and Deliver,” was most recently starred in the just concluded “Battlestar Galactica” series, will deliver the breakfast keynote address on Friday, April 8. Joining Olmos as keynoters are:

Rosanna Fiske, PRSA chair & CEO, will keynote the luncheon sponsored by the Walt Disney Company on April 7. Fiske is the first Latina elected chair of PRSA.
Javier Farfan, director of cultural marketing for Pepsico. Farfan will open the conference with a breakfast keynote on April 7.
Rick Wion, social media director for McDonald’s Corporation, will keynote the lunch on April 8.
Returning for this year’s comedy routine, titled “Latino Bloggers and Weird PR People,” will be renowned comedian/screenwriter Rick Najera. Najera will share his comic madness during the dinner reception of April 7.

Co-presented by the Hispanic Public Relations Association (HPRA), Hispanicize and the Hispanic PR Blog, in partnership with the Public Relations Society of America (PRSA), the conference now features more than 33 professional development opportunities and more than 80 speakers focused on Latino social media, blogging, public relations best practices and diversity.

HPRA was founded in 1984 as a nonprofit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, nonprofit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year.

The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market.

Co-headquartered in New York City and Miami, Hispanicize is the complete resource for Latino social media marketers and bloggers. The company was co-founded by Latino social media thought leaders Manny Ruiz, founder of the Hispanic PR Blog, PapiBlogger, and the Annual Hispanic PR & Social Media Conference; Louis Pagan, co-founder of LATISM; and Migdalia Rivera, founder of Latina on a Mission. Hispanicize regularly features in-depth industry news, webinar trainings, technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers.