DALLAS -- The American Heart Association's Power to End Stroke campaign has launched a partnership with one of the world's leading entertainment and music conglomerates, Music World Gospel/Music World Entertainment, founded by Mathew Knowles, in an effort to help raise awareness of stroke in the African American community.
Music World Gospel and award-winning best-selling gospel trio Trin-i-tee 5:7 and contemporary break-through artist Brian Courtney Wilson, will lend their talent and support to the "Most Powerful Voices Gospel Tour," an evening of empowering music fused with healthy lifestyle messaging. The tour will travel to seven markets Ãâ Austin, Dallas/Ft. Worth, Houston, and San Antonio, TX; Little Rock, AR; and Oklahoma City and Tulsa, OK, beginning October 8 when it makes its first stop in Little Rock. "This partnership with the American Heart Association marks a new platform for Music World Gospel to continue meaningful and lasting inspiration in our community. Our effort is to create awareness of stroke, a disease that is ripping through our communities and shortening the lives of our loved ones," said Mathew Knowles, C.E.O. and President of Music World Gospel/Music World Entertainment. "Health is paramount. If we can combine this important message with uplifting music, we hope that lives will be touched, transformed and ultimately healed." Stroke is the third-leading cause of death and a leading cause of long-term disability among African-Americans. This population has almost twice the risk of suffering first-ever strokes as compared to whites. African-Americans ages 35-54 have four times the relative risk of stroke.
The "Most Powerful Voices Gospel Tour" combines the celebrity status of spokespeople who can share empowering stroke messaging through music while urging concert-goers to be aware of their risk for stroke and to know the warning signs and how to respond if a stroke occurs. They will also be urged to make a declaration to take control of their health toward living longer, stronger lives.
About Music World Gospel
Music World Gospel is the premiere faith-based and inspirational label under the umbrella of Music World Entertainment. The label group features a roster of top recording artists, joint ventures and special projects including, Juanita Bynum, Trin-i-tee 5:7, Brian Courtney Wilson, Micah Stampley, Pastor Rudy Rasmus and The ESSENCE Gospel Project.