GROUNDBREAKING NEW BROADCAST TELEVISION NETWORK

TO FEATURE SHOWS FOR AFRICAN-AMERICANS & LATINOS

TELEVISION NETWORK TO PREMIERE IN MULTIPLE MARKETS FOR THE 2009-2010 BROADCAST SEASON LATER THIS YEAR

NETWORK TO INCLUDE INNOVATIVE & INTEGRATED ONLINE PLATFORM ALLOWING PUBLIC TO COLLABORATE IN THE DEVELOPMENT OF FRESH, POSITIVE PROGRAMMING

LOS ANGELES – The New Paradigm Broadcast Network (NPBN), a transformative new media network based in Los Angeles and created to engage and entertain viewers through positive, affirming, and empowering programming, is in development and will be launched later this year. The network, which is geared toward African American and Hispanic audiences, will use its Web site (www.npbn.com) to enlist visitors in shaping NPBN programming and encourages visitors to share ideas, thoughts, videos, and other materials through innovative tools to create a vibrant, engaged and active online community.  When NPBN launches as a broadcast network for the 2009 – 2010 season, it will seamlessly integrate with www.npbn.com to create a truly 21^st century media company that reflects the modern reality of African-Americans and Hispanics.

“The New Paradigm Broadcast Network isn’t just redefining the traditional media mold—it’s breaking it entirely,” said NPBN Founder, President and CEO Landon Taylor. “NPBN will deliver refreshing reality, instead of the same tired stereotypes that have been all too common on America’s airwaves.  We’re bringing new energy to the airwaves and the Internet by re-imagining entertainment as uplifting, educational, and reflective of the real world in which millions of us live today.”

“NPBN.com expands the possibilities of interactive media, allowing viewers to connect meaningfully, not only with each other, but also with the network itself,” said NPBN Vice President for Business Development, Casandra Moreno.  “We have every confidence that our network will resonate with its target audiences because that’s who we’re counting on to help us build it.”

Information about NPBN’s innovative shows in development such as “In the Park” and “Everything” can be found at www.npbn.com. In the weeks and months to come, NPBN will use the site to air clips and receive community input on the network’s programming.

NPBN will also use its Web site to introduce its Digital Media Academy.  The Academy will challenge young and student television and film makers to produce innovative content that uplifts and empowers viewers.  Submissions will be selected for posting on NPBN.com or airing on NPBN later this year. 

“The groundbreaking Digital Media Academy at NPBN.com gives young artists and filmmakers the opportunity to not just share their work, but to discuss it constructively and thoughtfully with an engaged and supportive community,” said Rolando Nichols, CEO of Centro TV and an NPBN Digital Media Academy Partner.  “I decided to partner with NPBN in support of the DMA to ensure that America’s next generation of filmmakers is not only diverse, but also competitive with the top talent worldwide, expansive in their thinking, creative in their execution, and forward-thinking in their outlook.”

The goals of the Digital Media Academy are both short and long-term.  Young television and film makers will be able to pilot ideas and instantaneously receive feedback and comment from a wide range of individuals.  But the Digital Media Academy will also help to ensure that there is a pipeline of diverse talent to feed the broadcasting and entertainment industries for years to come. 

NPBN.com will continue to grow, evolve, and expand its capabilities throughout the summer in the lead-up to NPBN’s broadcast launch in multiple markets for the 2009 – 2010 broadcast season. 

NPBN, the New Paradigm Broadcast Network, is a new, innovative, and cutting edge television and internet broadcast network dedicated to delivering entertainment for the nation’s ever-changing African American and Latino audiences. Focusing on entertaining, empowering, and compelling content for these communities, NPBN presents a new and hopeful vision for entertainment that establishes an entirely new paradigm for what a broadcast network can be.  For more information, visit www.npbn.com.

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