NEW YORK, - Leading television industry trade publications Multichannel News andBroadcasting & Cable have announced that Mario Kreutzberger, best known to millions of television fans as "Don Francisco" will present the Opening Keynote speech at the Seventh Annual Hispanic Television Summit. Don Francisco is the longtime host of Univision Network's Sabado Gigante (Giant Saturday), the longest-running variety show in the world, and host of Don Francisco Presenta (Don Francisco Presents). His presentation will focus on the evolution of advertising in Hispanic television. The speech is scheduled for Wednesday, at 2:15 pm at the Marriott Marquis Hotel in Times Square New York City.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090901/NY68930)
The appearance by Don Francisco marks his first return to the Summit since receiving the Lifetime of Achievement in Hispanic Television Award in 2003. The coveted award is presented to one individual, each year, at the Summit, and Don Francisco was the Award's first recipient.
The presentation topic about the evolution of advertising in Hispanic television is particularly appropriate since, for the first time, the Hispanic Television Summit is part of this year's annual Advertising Week in New York. The Summit is the Hispanic cornerstone for the week-long series of events that focuses on the economic influence of the advertising, media and marketing industries.
Sabado Gigante has been on the air for 47 years and is recognized by the "Guinness Book of World Records" as "the longest running television variety program in the world created and hosted uninterruptedly by Mario Kreutzberger, better known as Don Francisco."
"Don Francisco has been satisfying advertisers on Hispanic TV longer than anyone else I can recall. Given his years of experience, we thought he was best to speak about the development of Hispanic TV advertising," said Larry Dunn, Group Publisher of Broadcasting & Cable and Multichannel News. Dunn continued, "We are honored that Don Francisco has accepted our invitation to participate and we look forward to his entertaining and informative presentation."
The Hispanic Television Summit has been presented annually since 2003 by Broadcasting & Cable andMultichannel News. It attracts more than 400 attendees from across the U.S., and Latin America. The Summit has become the television industry's signature conference for executives involved in the business of television and digital video targeted to the U.S. Hispanic and Latin American viewing audiences.
The Summit has been produced each year by New York-based Schramm Marketing Group, Inc., a strategic services company which includes among its specialties, the marketing of TV content intended for Hispanic audiences.
The Summit is scheduled for Wednesday, September 23 (Registration and Opening Reception begins at 1 pm) and Thursday, September 24, 2009 at the Marriott Marquis Hotel in Times Square New York.
For more information or to register, visit: www.multichannel.com/hispanicsummit or call Sandy Friedman at 646-746-6740.
Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services.www.multichannel.com
Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web. www.broadcastingcable.com
Advertising Week Each September, Advertising Week draws thousands to New York City for a week long think-tank comprised of over 200 different events, panels and discussions that focus on the power of advertising and its neighboring industries. The mission is to inspire young people; to focus the industry on the social impacts of advertising; to address the most important issues and to shine a bright light on the business and economic influence of the advertising, media and marketing industries. For more information, visit www.advertisingweek.com.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, now reaches 85% of U.S. Hispanic Households; Galavision, a Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in the U.S. and Puerto Rico; Univision Radio, a Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includeshttp://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Movil, the industry's most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. For more information, please visit www.univision.net.
