Today's Date: May 6, 2021
Jam City and Fremantle Partner to Bring Family Feud™ to Cookie Jam   •   Civil-Military Innovation Institute expands to Research Triangle Park   •   Travel + Leisure Group Launches Brand Licensing Business   •   Greenberg Traurig Assists San Manuel Band of Mission Indians to Acquire Palms Casinos Resort   •   Humana Foundation Invests 5.4 Million in Eight Communities to Address Social Determinants of Health   •   Cymbiotika Introduces Rya Organics for Its Market-leading CBD Products   •   Everest Medicines Receives Orphan Drug Designation from the Ministry of Food and Drug Safety in South Korea for Sacituzumab Govi   •   AJC's Engagement with the Arab World Reaches New Heights   •   Plymouth Rock Assurance and the UB Alumni Association Introduce New Affinity Discount Program   •   DreamStart Labs Wins Fast Company "World Changing Idea" Awards in Four Categories Including Best Developing World Technology   •   Sarasota's Newest Community for Active Senior Living is Open for Pre-Leasing   •   Delta Israel Brands Ltd. Publishes Its First Financial Statement, for Q1 2021, and Shows Significant Growth   •   Regis Reports Third Quarter 2021 Improved Traffic Trends and Continued Progress in Key Initiatives   •   Show You Love Her With All Your Heart: Serena Williams Introduces a New Jewelry Design Motif   •   Diligent’s Modern Leadership Initiative Adds New Partners to Provide Greater Visibility to Women Who Are Board-Ready   •   Budget investments will strengthen Indigenous communities   •   Government of Canada COVID-19 Update for Indigenous Peoples and communities   •   Eleven Women Accuse Eastern Michigan University of Covering Up Sexual Assault Claims, Reports A Case for Women   •   FRC Celebrates Growing Momentum for Protection of the Unborn from Discrimination on the Basis of Race, Sex, or Disability   •   Major independent study shows Transpara® AI by ScreenPoint Medical can reduce radiologists' workload up to 70% for both 2D a
Bookmark and Share

Hispanic Media Holds Its Ground Against The Mainstream

WASHINGTON -  A Pew Research Center’s study released today reveals Spanish-language media remains important to the nation’s growing and changing Hispanic population.

Hispanic News, Latino News, Mexican News, Minority News, Civil Rights, Discrimination, Racism, Diversity, Latina, Racial Equality, Bias, EqualityThe report, Project for Excellence in Journalism, shows in the last year, this media sector tended to fare better overall than  the mainstream English-language media

Hispanic newspapers overall lost circulation in 2010, but not nearly to the extent of the English-language press. (English-language dailies saw a 5% decline for the six-month period from March – September 2010.) And daily Hispanic papers  actually grew circulation by 1.9%. The financial picture seems to have improved as well in the last year. 

Spanish-language television had an even more positive year. Univision’s audience continued to grow and now competes with—and in some timeslots outpaces—audiences for ABC, CBS and NBC.

Indeed, between Univision and Telemundo (and all of  their stations), the 2010-2011 season is projected to bring in $1.5 billion in ad revenue. 

Hispanic radio and magazines also showed growth. The number of Spanish-language radio stations grew 8% for the most recent year we have data (from 1,224 in 2008 to 1,323 2009), and magazine ad spending increased in 2010. There are several  ways to measure ad spending and revenue, and looking across all of these calculations, PEJ puts Spanish-language magazine ad revenue growth at about 5% in 2010. 

On the digital front, while Hispanic Americans do not access the internet at the same rates as other Americans, there is growth, and bilingual Latinos are already heavily online. 

This study is the latest edition to the Ethnic chapter of the State of the Media 2011annual report. The State of the Media 2011 is the eighth edition of PEJ’s annual report on the health and status of American journalism. 

Among the findings the total number of Hispanic newspapers remained stable in 2010 (832 versus 835 in 2009), according to the Latino Print Network. And the largest cohort ---weekly publications—grew by 18% to 117 papers.

While daily audited newspapers grew circulation in 2010, weeklies saw a 2.5% decline to 11.08 million. This was still better performance than seen in English-language newspapers. Less-than-weeklies dropped slightly, 0.6%, to 4.92 million.

Univision has plans to launch a 24-hour news network, Univision 24/7. The channel is expected to debut sometime in 2012. While details on the channel have yet to be released, it will be distinct from Univision’s existing cable channel Galavisión and will draw heavily on the strength of Univision’s current news division.

Bilingualism seems to have led to less Spanish-language television watching, though viewing there is still strong. Almost a quarter of Hispanics who speak mostly English at home, 24%, watch one to three hours of Spanish-language TV a day, according to data from Nielsen Media Research. Still, among those who mostly speak Spanish at home, 40% watch one to three hours of Spanish-language TV a day and another 26% watch more than three.

Univision radio took steps in 2010 to solidify its place in the radio market. In April 2010, Univision Radio began to format more of its radio broadcasts so that Arbitron could collect audience ratings—a key metric used by advertising agencies and major advertisers.

Bilingual and English-dominant Latinos are far ahead of Spanish-dominant Latinos in many measures of digital usage . Spanish-language Latinos are significantly less likely to use the internet, have a home internet connection, have home broadband access, or have a cell phone than English-dominant and bilingual Latinos, according to the Pew Hispanic Center. But internet usage among Spanish-dominant internet usage has increased from 36% in 2009 to 47% in 2010.

The digital divide between Latinos and whites remained in 2010. About two-thirds of Latino (65%) and African American (66%) adults went online in 2010, compared with 77% of white adults. And only 45% of Latinos have broadband access at home, compared with 52% of blacks and 65% of whites.

This study was designed and produced by the Pew Research Center ’s Project for Excellence in Journalism. The Pew Research Centeris a nonpartisan, nonprofit fact tank that provides information on the issues, attitudes and trends shaping America and the world. It does not take positions on policy issues. PEJ is funded by the Pew Charitable Trusts. 

 


STORY TAGS: Hispanic News, Latino News, Mexican News, Minority News, Civil Rights, Discrimination, Racism, Diversity, Latina, Racial Equality, Bias, Equality

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News