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Hispanic Television Summit to be Featured During Advertising Week 2009


Leading Executives To Be Featured at Seventh Annual Hispanic Television Summit Signature Event For Hispanic Television and Digital Video
Presented by Multichannel News and Broadcasting & Cable

Wednesday, September 23 and Thursday, September 24 , 2009

At the Marriott Marquis Times Square New York






NEW YORK,  -- Leading television industry trade publications Multichannel News andBroadcasting & Cable will present, for the first time, the annual Hispanic Television Summit during Advertising Week 2009.


According to Larry Dunn, Reed Television's Group Publisher for Multichannel News and Broadcasting & Cable, "We are pleased to add our Seventh Annual Hispanic Television Summit to the exciting line-up of major events scheduled during Advertising Week 2009. This marks the first time that the leading Hispanic television industry conference has been scheduled in tandem with the many other activities for members of the advertising community."


The Hispanic Television Summit attracts about 400 attendees from across the Western Hemisphere and has become the television industry's signature conference for executives involved in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience.


The distinctive topic of the Hispanic Television Summit always focuses on the latest trends for generating revenues within the Hispanic television and digital media space notably through advertising, subscriptions, transactions, and rights fees. It attracts top executives from broadcast, cable TV, satellite TV, broadband (IPTV) and mobile television, advertising, finance, consumer electronics, video technology and other consumer goods.


The Opening Keynote Speech features "Don Francisco", host of Univision Network's Sabado Gigante and Don Francisco Presenta. His presentation will focus on the evolution of advertising in Hispanic television. The Summit also features a keynote presentation by Telemundo's president, Don Browne and a conversation with Jeffrey A. Hirsch, the president for Residential Services for Time Warner Cable in NY.


Also worth noting is the annual award that acknowledges one outstanding contributor to the business of Hispanic TV. This year, the coveted award for Lifetime of Achievement in Hispanic Television will be presented at Thursday's closing luncheon to Edgar Sandoval, the General Manager for North America Marketing at Procter & Gamble for his leadership at the company, especially for continuing this advertiser's outstanding long-time support of the Hispanic television industry


Wednesday, September 23 opens at 1PM with an excellent opportunity for networking during the Dessert Reception. Don Francisco's Opening Keynote Speech is followed by a lively panel discussion on the state of media and advertising and another panel about marketing that focuses on generating transactional revenues through acquisition, retention, and upgrade initiatives targeted to consumers.


Wednesday's panel participants include Sarah Foss, CEO of VCI Solutions; advertising sales leaders Andrew Capone from NCC, Univision's Peter Lazarus and Tom Maney from Fox Sports en Espanol, as well as top agency execs Alain Groenendaal, President and CEO of wing, Jessica Pantanini, COO of Bromley Communications, Danielle Gonzales, Managing Director of Tapestry and Jorge Moya, COO of MGSCOMM. Also "on deck" for Wednesday are Christine Clavijo-Kish of PR Newswire and pay TV marketers including DIRECTV's John De Armas, Time Warner's David Gray and Cox's Philip Polk.


In addition to Don Browne's keynote address, Jeffrey Hirsch's Keynote conversation and the Awards Luncheon acknowledging P&G's Edgar Sandoval, Thursday's other activities include a panel session devoted to programmingpara los hombres and panel sessions focused on promotion and distribution.


Thursday's panelists include a powerhouse of programming executives like David Sternberg, the EVP and GM of Fox Sports en Espanol; Ronald J. Gordon, President, Telemundo Station Group; Traug Keller, ESPN's SVP Production; Univision EVP Alina Falcon; Cine Latino President Jim McNamara; Robyn Remick, Vice President of Affiliate Marketing, ESPN and History en Espanol's Marlene Braga. Other top executives in Thursday's line-up include Liberman Broadcasting's VP Winter Horton; David Higgins, VP from Comcast Media Center; Ruben Mendiola, the GM for Dish Latino, Chris Fager President of TuTV; Avail-TVN SVP Matt Cohen; Condista Partner Jorge Fiterre; Renata Franco, Marketing Segmentation Manager, Cox Communications and Matt Grim, Director of Marketing, Fox Sports en Espanol.


The Summit is presented by Broadcasting & Cable and Multichannel News and is produced for them by New York's Schramm Marketing Group Inc., a marketing services company which includes Hispanic marketing among its specialties.


To register: visit or call Sandy Friedman at 646-746-6740


Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication


Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web.


Advertising Week Advertising Week draws thousands to New York for a week long think-tank comprised of over 200 different events, panels and discussions that focus on advertising. For more information,





SOURCE Multichannel News and Broadcasting & Cable

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