Today's Date: September 30, 2023
Joint Statement by Ministers Anandasangaree, Hajdu, Vandal, St-Onge, and Virani on the National Day for Truth and Reconciliation   •   Cookies for a Cause: Big Blue Marble Academy Celebrates a Heartfelt Success in Giving Back   •   Statement by the Prime Minister on the National Day for Truth and Reconciliation   •   Message from the Governor General on the occasion of the National Day for Truth and Reconciliation   •   Metropolitan Issues Statement on Passing of Senator Dianne Feinstein   •   CORRECTING and REPLACING EverGen Infrastructure Announces 10-Year Organic Waste Processing Agreement with the City of Regin   •   Brighthouse Financial Releases 2022 Corporate Sustainability Report   •   Skillsoft Completes Reverse Stock Split   •   Toy Association Unveils New Holiday Shopping Insights & Trends at Toy Fair®   •   University of Phoenix College of Doctoral Studies’ Scholars Present at 2023 International Leadership Association 25th Glob   •   LeapFrog® Showcases New Collection of Learning Toys at Toy Fair® 2023   •   Can a roof’s material cool the outside air and lower energy demand? An Argonne study says it can.   •   Oragenics Enters into Agreement with Lantern Bioworks for Replacement-Therapy Assets   •   Deepblocks Wins NAHREP and Hispanic Wealth Project REACH Labs Innovation Showcase For Real Estate Disruption   •   STATEMENT - CMA recognizes National Day for Truth and Reconciliation   •   Tim Hortons Orange Sprinkle Donut campaign returns TODAY until Oct. 1 with 100% of proceeds donated to Indigenous organizations   •   Dollar General Celebrates First Montana Store Grand Opening   •   VTech® Displays Engaging Collection of New Products at Toy Fair® 2023   •   Evolus Reports Inducement Grants Under Nasdaq Listing Rule 5635(c)(4)   •   Department of Energy Funds New Center at Argonne for Decarbonization of Steelmaking: Reimagining the Steel Production Process
Bookmark and Share

JCPenney Taps Most Promising Minority Students

 

 

Company Champions Diversity in Marketing by Sponsoring the Advertising Industry's Premier Multicultural Recruiting Program

 

 

 

 

 

 

PLANO, Texas, -- As part of the Company's ongoing commitment to increasing the value of inclusion and diversity, J. C. Penney Company, Inc. (JCP 28.79-0.02-0.07%) was the principal sponsor of the 14th Annual American Advertising Federation's (AAF) Most Promising Minority Students Program. The three-day event held in early February in New York City showcased the academic achievements of 50 outstanding minority college graduates in the areas of marketing, advertising, media and communications.

Through the program's learning and networking experience, students received an exclusive industry immersion tour of the recently opened JCPenney store in Manhattan. Participants learned first-hand the advertising and promotional execution surrounding the 2009 grand opening from those directly involved within the JCPenney marketing team as well as Saatchi & Saatchi, the Company's national advertising agency.

JCPenney plans ongoing support of this program as part of a robust recruiting strategy to attract diverse talent with innovative ideas on how to strategically market the Company to an ever-changing demographic of American consumers. JCPenney will extend employment offers to five candidates recognized in the Most Promising Minority Students Program so they may begin their marketing career at JCPenney's Home Office upon graduation.

"Embracing diversity is more than just building a company culture that assembles the finest talent representing various personal and professional backgrounds, skills and experiences," said Mike Boylson, chief marketing officer for JCPenney. "It is also about understanding the diversity of our customers and ensuring that our marketing resonates across a multicultural audience."

The AAF forum provided the opportunity to gauge students' creative abilities in promoting JCPenney products and services through unique viral campaigns. As new technologies emerge and the growth of smart phones and social networks are rapidly becoming the preferred method for communication, JCPenney recognizes that digital platforms play a key role in marketing execution. Whether the shopping experience begins in stores, catalogs or jcp.com, it is becoming increasingly important to use compelling marketing tools to break through the messaging clutter and introduce new customers to the JCPenney brand.

A key strategy to the Company's Long-Range Plan includes retaining, attracting and developing the best people by becoming the preferred choice for a retail career. Advancing a customer-centric Company that emphasizes a "WINNING TOGETHER" culture of highly engaged Associates requires a diverse workforce who understands the dynamics of a changing media landscape.

SOURCE: J. C. Penney Company, Inc.

JCPenney Media Relations 
Daphne Avila, 972-431-3400 
jcpcorpcomm@jcpenney.com

 



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
Breaking News
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News