July 8, 2020         
Update on Mental Wellness Supports for those impacted by MMIWG and the Federal Indian Day Schools Settlement Agreement   •   Senior Care Authority Franchise Owner Mary Molnar Receives the Rising Star Award From the Cleveland Chapter of the National Asso   •   How many lives? Howard University Alumni Unite to Launch THE INITIATIVE: Advancing the Blue and Black Partnership   •   Diaper Bank Celebrates One Millionth Diaper Distributed   •   Live Town Hall Series - Supporting Mental Health in Communities of Color: Ways Forward   •   Pinnacle Treatment Centers Opens Addiction Treatment Program in Roanoke   •   The Canadian Council of Business Leaders Against Anti-Black Systemic Racism and the Canadian Black Chamber of Commerce Form Stra   •   RTW Retailwinds, Inc. Announces Suspension of Trading on NYSE; Common Stock Now Trading on OTC Pink   •   What to Do if You’ve Depleted Your Emergency Savings   •   Generation Influence: Gen Z Study Reveals a New Digital Paradigm   •   Cultural Intelligence Expert Leads Workshop Series on How to Navigate Cross-Cultural Conversations During Challenging Times   •   Aegis Living Debuts New COVID-Era Future for Senior Assisted Living   •   Vuse Vapor, Arrow McLaren SP Donate Wheelchair-Accessible Van To Veterans Non-Profit, HVAF of Indiana   •   Morreale Launches New Strategic Communications Division and Elevates Two Key Team Members   •   Cedar Fair Announces Extension of Exchange Offer   •   Mary Kay Inc. Continues Its Support of Beauty, Fashion, and Design in Events Held Across Asia, Europe and the U.S.   •    Acessa Health Announces Positive Payer Coverage, with Over Half of Insured Americans Covered for the Procedure   •   Shortcut Rises to Meet Unprecedented Demand for In-Home Haircuts as COVID-19 Pandemic Continues   •   New Black-Founded And Black-Led Non-Profit Foundation Created By Louisville Business Leaders To Promote Equity In America   •   ViiV Healthcare Announces Superior Efficacy of Investigational, Long-Acting Injectable Formulation of Cabotegravir Dosed Every T
Bookmark and Share

JCPenney Taps Most Promising Minority Students

 

 

Company Champions Diversity in Marketing by Sponsoring the Advertising Industry's Premier Multicultural Recruiting Program

 

 

 

 

 

 

PLANO, Texas, -- As part of the Company's ongoing commitment to increasing the value of inclusion and diversity, J. C. Penney Company, Inc. (JCP 28.79-0.02-0.07%) was the principal sponsor of the 14th Annual American Advertising Federation's (AAF) Most Promising Minority Students Program. The three-day event held in early February in New York City showcased the academic achievements of 50 outstanding minority college graduates in the areas of marketing, advertising, media and communications.

Through the program's learning and networking experience, students received an exclusive industry immersion tour of the recently opened JCPenney store in Manhattan. Participants learned first-hand the advertising and promotional execution surrounding the 2009 grand opening from those directly involved within the JCPenney marketing team as well as Saatchi & Saatchi, the Company's national advertising agency.

JCPenney plans ongoing support of this program as part of a robust recruiting strategy to attract diverse talent with innovative ideas on how to strategically market the Company to an ever-changing demographic of American consumers. JCPenney will extend employment offers to five candidates recognized in the Most Promising Minority Students Program so they may begin their marketing career at JCPenney's Home Office upon graduation.

"Embracing diversity is more than just building a company culture that assembles the finest talent representing various personal and professional backgrounds, skills and experiences," said Mike Boylson, chief marketing officer for JCPenney. "It is also about understanding the diversity of our customers and ensuring that our marketing resonates across a multicultural audience."

The AAF forum provided the opportunity to gauge students' creative abilities in promoting JCPenney products and services through unique viral campaigns. As new technologies emerge and the growth of smart phones and social networks are rapidly becoming the preferred method for communication, JCPenney recognizes that digital platforms play a key role in marketing execution. Whether the shopping experience begins in stores, catalogs or jcp.com, it is becoming increasingly important to use compelling marketing tools to break through the messaging clutter and introduce new customers to the JCPenney brand.

A key strategy to the Company's Long-Range Plan includes retaining, attracting and developing the best people by becoming the preferred choice for a retail career. Advancing a customer-centric Company that emphasizes a "WINNING TOGETHER" culture of highly engaged Associates requires a diverse workforce who understands the dynamics of a changing media landscape.

SOURCE: J. C. Penney Company, Inc.

JCPenney Media Relations 
Daphne Avila, 972-431-3400 
jcpcorpcomm@jcpenney.com

 



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News