December 4, 2020         
MTV Entertainment Group Launches New Initiative to Fuel the Creation of More BIPOC and Women Owned and Operated Production Compa   •   AEO Updates Payment of Deferred First Quarter Cash Dividend of $0.1375 Per Share, Due to Strong Financial Condition   •   2021 Donate Life Floral Sculpture to Honor Donation and Transplantation Professionals as Donation Healthcare Heroes on New Year&   •   Nexus Pharmaceuticals Announces Diversity Certification   •   Direct Agents Announces Polycultural Offering   •   DDB Latina Celebrates Its Third Time Named As The Most Creative Network At El Ojo de Iberoamerica   •   Gloriae Dei Cantores' Musical Advent Calendar is Available for Listening All the Way to Christmas!   •   Greenberg Traurig Mexico City Achieves 100% Score on the Human Rights Campaign Equidad MX LGBTQ+ Survey   •   Communitech’s Fierce Founders Uplift: Levelling the Playing Field and Shattering Glass Ceilings   •   Ellevate Network Rolls Out Second Iteration of Annual Raise Her Voice Campaign In Honor of International Women's Day and Nationa   •   BEERMKR Home Brewing System Is a Beer Lovers Dream Holiday Gift   •   Ulta Beauty Announces Third Quarter Fiscal 2020 Results   •   BioAesthetics Announces University Clinical Study for its Nipple Reconstruction Graft   •   Byron Allen To Launch TheGrio.TV As An Over-The-Air Broadcast Television Network And Free Digital Streaming App To Target Africa   •   Global Advisor, Colleen Goggins, Joins ZO® Skin Health's Board Of Directors Following Majority Investment By Blackstone   •   Scary Mommy And Huggies® Partner To Launch New Series "Up Early Tonight" To Stream On Hulu   •   DYSIS Announces Medicare Reimbursement Rates for the New Add-On CPT Code 57465, Which Can Be Used for DYSIS Smart Colposcopy, Ef   •   Burns & Levinson Closes Strategic Growth Investment for GA Foods   •   Grant Thornton named one of Working Mother’s Top Companies for Executive Women   •   Ministers Qualtrough and Bains explore opportunities to improve accessibility requirements for buildings in Canada
Bookmark and Share

Marine Corps Celebrates Legacy And Dedication Of African American Marines

 

The United States Marine Corps Transforms 'The Line' in Honor of Black History Month

 

Celebrates the Legacy and Dedication of African American Marines

QUANTICO, Va.,  -- The United States Marine Corps (USMC) is introducing a new multimedia campaign entitled "The Line," connecting the past to the present this Black History Month. This unique campaign utilizes the distinctive "line" of red piping embroidered on the Marine Corps uniform as a visual element to trace the decades of continuous service and leadership African Americans have dedicated to our Corps and country.  "The Line" creative includes Web, print and TV extensions and will be featured nationwide during the month of February.  

"The Marines featured in our campaign stand as an inspiration not only to their brothers and sisters currently in uniform, but also the generations of Americans who have benefited from their courage," said Lieutenant Colonel Brad S. Bartelt, assistant chief of staff for advertising, Marine Corps Recruiting Command.

In "The Line" campaign, a timeline is employed to showcase noteworthy moments and stories of African Americans in the Marine Corps. Beginning in 1942 with the first African American Marine Corps recruits and continuing to present day, the red "Line" weaves throughout the creative elements to symbolize the unbroken legacy of dedication that connects all Marines.

Two inspirational stories featured throughout the campaign are those of Frank Petersen, the first African American Marine pilot and Marine Corps General and Charles Bolden, the first African American Marine astronaut and current Administrator of NASA. The legacy of these men has positively impacted not only the Marine Corps, but the entire nation.        

"Marine Corps history is American History," said Lieutenant Colonel Bartelt. "Every accomplishment and success achieved by these brave men and women is done not for personal recognition, but for the love of our country, which they seek to move forward. We honor that dedication this February and every day of the year."

As part of "The Line" campaign, a 30-second television spot will begin airing on national broadcast networks February 1.  A six-page spread will also appear in the February issues of JET magazine.  In addition, print ads featuring Lieutenant General Petersen and Major General Bolden will run in national publications, including EbonyAmerican Legacy andBlack Enterprise.

A complementary online component of "The Line" will also be available on Marines.com, offering visitors the opportunity to interact and learn more about the involvement of African Americans in the United States Marine Corps.  The campaign will also feature banners and Web page takeovers.

"The Line" campaign was developed in conjunction with leading multicultural advertising agency, UniWorld Group.  

For more information on the Marine Corps, its legacy and opportunities available, visit www.OURHISTORY.MARINES.COMor call 1-800-Marines.  

 

SOURCE The United States Marine Corps

RELATED LINKS
http://www.OURHISTORY.MARINES.com


STORY TAGS: black, african, american, service, veteran, veterans, marines, usmc, marine corp, marine, the line, black history month, history, heritage, black radio network, minority news, american history, armed forces



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News