August 12, 2020         
Senior Caravan To Show Love And Support At Illinois Nursing Homes   •   Former CEO of Exclusive Resorts and Surf Air Launches Lifestyle and Travel Club With Chapters in San Francisco Bay Area and Los   •   Black Communications Professionals Disparately Impacted Due to COVID-19, New Survey Finds   •   AIT Worldwide Logistics renews pledge to support St. Jude Children's Research Hospital®   •   Aloe Care Health Receives 2020 Award from Today's Caregiver   •   Grant Thornton names Weird Enough Productions as next Purple Paladin   •   Research Finds Women Often Overprescribed Opioids After Childbirth   •   The Lab Releases 'Black Is Beautiful' Black IPA Benefiting Meda in Support of BIPOC-Owned Businesses   •   Does this young woman racer possess a "Speed Gene?"   •   Cyber Academy of South Carolina Celebrates Class of 2020   •   Removery's INK-nitiative Will Remove Racist and Hate Tattoos For Free   •   CardLinx Announces 2020’s Top 20 Women in Digital Commerce   •   P&G Appoints Debra Lee to Board of Directors   •   Kensington Teams Up with Microsoft to Create the Only Belt-Clip Case Solution Designed Exclusively for Surface Duo   •   Back-to-School Must Include a Renewed Focus on Children's Vision   •   Ask Tabs Wellness Opens State-of-the-Art Mobile COVID-19 Testing Unit in Miami With the Goal in Mind to Open up Wellness Centers   •   Housing Rights Advocates Take on Avalon Bay Communities in a Socially-Distant Protest   •   Government of Canada announces funding for Indigenous communities and organizations to support community-based responses to COVI   •   New CareerOneStop Website Brings Career Exploration Tools into Secure Facilities   •   QVC, Inc. Announces Proposed Senior Secured Notes Offering
Bookmark and Share

McDonald's Names New Ethnic Marketing VP

OAK BROOK, IL -- McDonald's USA has announced that Edgardo A. Navarro Linares has been promoted to Vice President, Multicultural Marketing, McDonald's USA. In this role, Navarro will be responsible for McDonald's U.S. strategic and ethnic consumer marketing efforts. Reporting to McDonald's U.S. Chief Marketing Officer Neil Golden, Navarro will assume his new role, effective January 4, 2011.


"Multicultural marketing at McDonald's is more than segmented ethnic advertising campaigns; it's a business imperative and an integral element in our business strategy and marketing plans," said Golden. "With Edgardo's leadership, we will continue to align and allocate resources in support of the most significant growth areas of our business and ensure that an ethnic consumer perspective is understood and applied at all points throughout the marketing process."

"With the growing influence of ethnic consumers on mainstream trends including music, food, sports, fashion and lifestyle, I am delighted to take on this new role and build upon McDonald's success as a brand that customers know and trust," said Navarro. "Our multicultural marketing efforts are critical in helping us to expand and build brand relevance in the U.S. with our diverse customer base. I am honored to assume this responsibility."

An 18-year McDonald's veteran with a strong business and financial acumen, Navarro has a proven track record for success.
Most recently, Navarro served as the Vice President & General Manager of McDonald's Indianapolis Region, which encompasses a total of 598 restaurants in Indiana, Tennessee, Kentucky, Illinois and Missouri.

Among his most notable accomplishments was the development of a comprehensive business and marketing plan for the launch of McDonald's McCafe beverages. Navarro's focus and commitment to excellence led the Indianapolis Region to consistently achieve one of the highest rates of growth in this important area of the McDonald's business.
He has held a variety of leadership positions at McDonald's in the U.S. and Central America. Prior to his role as General Manager in Indianapolis, Navarro served as vice president of the company's Houston Region's operations team.

As the former President of McDonald's Central America, Purchasing Director for McDonald's Puerto Rico, International Purchasing in Home Office and Senior Financial Manager for the Asia-Pacific Division, Navarro has developed and executed business and financial plans that have successfully impacted the McDonald's business since 1993.
Navarro is the former President and Founder of RMHC Panama. He also organized RMHC Chapters for El Salvador, Honduras and Costa Rica and served as the Houston Region's Hispanic Lead for Inclusion & Diversity Networks. He is currently chairs the National Hispanic Employee Business Network (NHEBN).

Navarro received a Bachelor of Arts in Economics and a Masters in Business Administration from the University of Chicago. He will be moving to the Chicago area with his wife Kenya and sons Felipe and Nicolas.


STORY TAGS: HISPANIC NEWS, LATINO NEWS, MEXICAN NEWS, MINORITY NEWS, CIVIL RIGHTS, DISCRIMINATION, RACISM, DIVERSITY, LATINA, RACIAL EQUALITY, BIAS, EQUALITY

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News