July 16, 2020         
Mary Kay Inc. Expands Partnership with The Nature Conservancy to Protect Waterways Across the Globe   •   Agent Capital Expands Management Team; Appoints Jacopo Leonardi as Partner   •   Fulton Bank Announces Creation of New Fulton Forward® Foundation to Advance Economic Empowerment in Underserved Communities   •   Healthstat Announces Comprehensive Social Justice in Health Initiative   •   The BE KIND Academy -- Virtual Social and Emotional Education for America's Students -Wherever and However They're Learning   •   Call for Nominations: Oticon Focus on People Awards Now Open   •   Award Winning Educational Speaker Shares 3 Ways to Inspire Teachers and Students Heading into an Uncertain School Year   •   On Common Ground: Grounded Solutions Network CEO Pens Essay, Adds Racial Justice Context, Commentary For International Community   •   HITN Learning’s Summer Fun en Casa Series!   •   GA School of Orthodontics Contest to Award Local Children Complimentary Orthodontic Care   •   With 40% of Auto Shoppers Delaying Purchase During Height of Pandemic, Willingness to Purchase Online Increases, J.D. Power Find   •   Native American Natural Foods Announces Multi-Million Dollar Capital Investment   •   Stand Up To Cancer® announces new research and education effort focused on improving health equity for underserved lung canc   •   Skillz and Comic Relief US Partner to End Child Poverty   •   Volunteers Make Music Videos, Share Hobbies and Stories, to Help Dementia Patients and Older Adults Isolated by COVID-19   •   TMC Community Capital Launches Grant Program with Support from Signature Bank and TMC Financing, Allowing Bay Area and Los Angel   •   BronzeLens Film Festival Set To Be A Virtual Experience Over Seventy- Five Films Selected For 2020   •   Virtual Rally Organized by Right To Believe and the Capital Region Coalition for Religious Freedom Calls for Judicial Reform of   •   Fifth Third Bank Named a Best Place to Work for Disability Inclusion   •   Chargeurs PCC Launches New US Health Textile Division and Direct-to-consumer E-commerce Site for Protective Face Masks
Bookmark and Share

Minorities Are The Future Of Digital Growth

NEW YORK -  The overall growth of the online population in the US is stagnating, and most future growth will come from increases in minority audiences including Hispanics, blacks, seniors and children.

Hispanics are the fastest-growing segment of the US population, and eMarketer expects the Hispanic online population to grow by nearly 10 million people between 2010 and 2014. Next year, eMarketer forecasts 32.2 million Hispanics, or 62.9% of the US Hispanic population, will be online. The results of the 2010 census could push those estimates up even further.

 

BLACK, AFRICAN AMERICAN, MINORITY, CIVIL RIGHTS, DISCRIMINATION, RACISM, , RACIAL EQUALITY, BIAS, EQUALITY, culture

 

While the bureau has consistently projected strong growth within minority populations through 2050, the new figures for all races may change more than the bureau projected. The census’s open-ended questions on racial and ethnic background—including a write-in answer for filers who did not feel their background could be explained by a single check-box answer—caused much confusion and comment. It is still unclear how respondents identified themselves and their families.

The black internet user population is somewhat smaller but also on the rise. eMarketer forecasts nearly 26 million blacks will go online at least monthly in 2011, for a penetration rate of 66.9%. By 2014, 72.3% of blacks will be online.

Marketers who are beginning to up their budgets as they put the recession behind them will do well to remember that minority groups are only increasing in importance online. Advertisers must remember they make up an ever-greater portion of the audience of all media, but spending on Spanish-language and African-American media is also a must. According to research from the Association of National Advertisers, more than half of US marketers would be increasing multicultural spending on both traditional and newer media.

 

BLACK, AFRICAN AMERICAN, MINORITY, CIVIL RIGHTS, DISCRIMINATION, RACISM, , RACIAL EQUALITY, BIAS, EQUALITY, culture

 

“These audiences appreciate genuine efforts by marketers to understand them and communicate messages that resonate, which means more than including a demographically diverse cast in a mainstream television commercial or high-gloss magazine ad,” said Lisa E. Phillips, senior analyst at eMarketer. “Brands that ignore the multicultural audience will find themselves ignored by a powerful segment of the population.”


STORY TAGS: BLACK, AFRICAN AMERICAN, MINORITY, CIVIL RIGHTS, DISCRIMINATION, RACISM, , RACIAL EQUALITY, BIAS, EQUALITY, culture



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News