Today's Date: March 28, 2024
Fastenal Releases 2024 Environmental, Social, and Governance (ESG) Report   •   Sypher Secures Strategic Partnership with FAIA to Fuel Growth   •   VIRGIN HOTELS CHAMPIONS INCLUSIVE TRAVEL FOR NEURODIVERSE TRAVELERS   •   YMCA of the USA Partners With Old Spice To Increase High School Graduation Among Boys And Young Men Of Color Through Mentorship   •   Make-A-Wish and celebrity wish granters announce goal to recruit 1 million people to become "WishMakers"   •   Amerex Group Unveils Red Carter Swimwear's Revitalized Collection   •   Parkland Corporation Announces the Results of the 2024 Annual General Meeting of Shareholders   •   Equalpride Partners with TransLash Media for Trans Day of Visibility, Amplifying Voices of Black Trans Femmes in the Arts   •   John Legend to Perform at City Year Los Angeles’ 13th Annual Spring Break Event   •   Visit Visalia Recognizes Autism Awareness Month in April   •   PMI Foods Gives Easter Donation of 15,000 Pounds of Prime Rib to New Life Church in Arkansas   •   Suffolk Kicks off 2024 “Build With Us @ Suffolk” Program in Boston for Trade Partners, Opening Doors for Minority-,   •   Carnegie Learning Named 2024 SIIA CODiE Award Finalist for Best Educational Game and Best AI Implementation in Ed Tech   •   More $10-a-day child care spaces   •   Torrid Reports Fourth Quarter and Fiscal 2023 Results and Initiates Fiscal 2024 Guidance   •   Re:wild and Colossal Biosciences team up to leverage revolutionary technology to save critically endangered species on the brink   •   Jamieson Wellness Publishes Inaugural Sustainability Impact Report   •   Planet to Provide Carbon Mapper, Inc. with Hyperspectral Data Until 2030   •   Taro Pharmaceuticals U.S.A., Inc. Expands OTC Portfolio for Children with the Introduction of bébé Bottoms™   •   Empire State Realty Trust Receives WELL Health-Safety Leadership Award; Becomes Among the First Commercial Office and Multifamil
Bookmark and Share

Minorities Fuel Broadband Growth

LARCHMONT, N.Y. -- Horowitz Associates' latest study,Multiplatform Content and Services: Multicultural Edition, focuses on multiplatform TV consumption among Black, Hispanic, Asian, and White broadband users.

A study fielded by Horowitz suggested that although Black and Hispanic homes under-index for broadband, they are driving new broadband growth. In Horowitz's new study, multicultural consumers with broadband also lead the way in ownership of video-enabled handheld devices: 84% of Asian and 83% of Hispanic and Black broadband users can access video on a handheld, compared to 74% of Whites.


With growing access to alternative platforms and more robust content on them, the study finds multicultural consumers are generally more involved in multiplatform TV than Whites. Almost half (48%) of Asian, 46% of Hispanic, and 35% of both Black and White broadband users watch TV content online; 16% of Asian, 22% of Hispanic, 19% of Black, and 15% of White broadband users watch TV content on a handheld (weekly data).


Despite heavy usage of multiplatform TV, the traditional set still dominates. Seventy percent of Asian, 75% of Hispanic, 74% of Black, and 75% of White broadband users who watch TV on alternative platforms report that most of their viewing still occurs primarily on th
e TV set. On the other hand, for 29% of Asian, 22% of Hispanic and 24% of Black broadband users, alternative platforms are now used equally or more than traditional TV.


One-quarter of Asian (24%) and White (25%) multichannel subscribers say they are considering/might consider cancelling their TV subscriptions if more of their favorite content were available online. The potential for cord-cutting is lower among Hispanics and Blacks; still 18% of Hispanic, and 13% of Black multichannel subscribers are considering/would consider cutting the cord.


"Our data consistently show that multicultural audiences tend to be on the leading edge for advanced technologies and services," asserts Adriana Waterston, VP of Business Development for Horowitz Associates. "When it comes to alternative TV platforms, multicultural consumers want more choice, not less. Any players in the multicultural space need to deliver what viewers are coming to expect: cross-platform content." 


STORY TAGS: BLACKS, AFRICAN AMERICAN, MINORITIES, CIVIL RIGHTS, DISCRIMINATION, RACISM, RACIAL EQUALITY, BIAS, EQUALITY, AFRO AMERICANS, ASIAN, ASIAN AMERICAN, ASIAN PACIFIC ISLANDER, MINORITIES, CIVIL RIGHTS, DISCRIMINATION, RACISM, DIVERSITY, RACIAL EQUALITY, BIAS, EQUALITY, HISPANIC, LATINO, MEXICAN, MINORITIES, CIVIL RIGHTS, DISCRIMINATION, RACISM, DIVERSITY, LATINA, RACIAL EQUALITY, BIAS, EQUALITY

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News