May 28, 2018
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Neo-Nazis Use Deceptive Music Downloads To Attract Young People To White Supremacy


New York, NY,  - In an effort to lure young people into the white supremacist movement, neo-Nazis are using deceptive new tactics to appeal directly to high school and college students through advertisements in their school newspapers, according to the Anti-Defamation League (ADL), which actively monitors neo-Nazi and white supremacist groups.

            One scheme hatched by neo-Nazi Kevin McGuire of Bozeman, Montana involves placing advertisements in school newspapers offering “free music downloads.”  As a result of the scheme, last month unsuspecting students at high schools in San Francisco and Carmel, Indiana were apparently tricked into running ads promoting the racist “Victory Forever” site operated by McGuire.

            In an apparent attempt to be misleading, the Victory Forever site initially displayed a page of music by independent artists, including at least one African-American artist. However, between the time when the ads were purchased and when they actually ran, the site was changed to its present, explicitly white supremacist form.

            “While the hatemongers have used stealth tactics before, now they are taking it to the next level by attempting to trick unsuspecting students into logging on to sites that appear harmless, but in reality are promoting music with a white supremacist message,” said Abraham H. Foxman, ADL National Director.

Recruiting “White Youth”

            McGuire, 27, has longstanding ties to the neo-Nazi National Alliance (NA) and has been active in the white supremacist movement for years.  According to his site, the purpose of the “Victory Forever” project is to disseminate “white resistance” music as widely as possible and to “recruit vast minions of White youth to become soldiers in the war for White racial survival.”

            McGuire also maintains a related Web site called “Fetch the Rope” – an apparent reference to lynching – that makes available racist CDs, swastika stickers and t-shirts for purchase. The Fetch the Rope store advertises bulk orders of $10 for 25 CDs that are, according to McGuire, “cheap enough to hand out to the neighborhood kids.”

            Also in November, a National Alliance member from Ohio successfully placed an advertisement in the student newspaper of Northern Kentucky University promoting Resistance Records, the group’s racist music label, and the music of the white power bands Skrewdriver and No Remorse.

EDITORS NOTE: Additional visuals from the music download ad campaign are available from ADL. More information on “Victory Forever” and Kevin McGuire is available on the League’s Web site at Contact ADL Media Relations at (212) 885-7749 or



The Anti-Defamation League, founded in 1913, is the world’s leading organization fighting anti-Semitism through programs and services that counteract hatred, prejudice and bigotry.



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Anti-Defamation League, 605 Third Avenue, New York, NY 10158-3560 United States

STORY TAGS: neo nazi, music, campaign, download, downloads, young, people, white supremacy, popular, neonazi, adl, antidefamation, league, kevin mcguire, national alliance, racist,

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