Today's Date: June 28, 2022
HireAHelper Analysis Shows Summer 2022 is the Most Expensive Time to Move — Ever   •   Mintal Tracker App Awarded Coveted Mom’s Choice Awards   •   Luchadores and Superheroes Featured in Colorful COVID-19 Ad Campaigns   •   JetBlue’s Soar with Reading Initiative Lands in Newark, NJ with Free Digital Book Vending Machines in Five Locations Thro   •   Five Bluum Standouts Honored on CRN 2022 Women of the Channel List   •   Saving Lives One Mammogram at a Time, VNA Launches its ‘Worth the Squeeze’ Initiative   •   Introducing America’s Finest New Whiskey, The Beverly High Rye   •   Checkmarx' Ana Lucia Amaral Honored as a CRN 2022 Woman of the Channel   •   Bob’s Discount Furniture’s Carol Glaser Receives Top Women in Retail Supply Chain Award   •   Aviation Capital Group and the ISTAT Foundation Launch Diversity and Inclusion Fund   •   H-E-B Edges Out Amazon as the Top U.S. eCommerce Grocery Retailer, dunnhumby Retailer Preference Index Finds   •   RNR Tire Express Surprises Tampa-Area Woman with New Car in Mother's Day Giveaway   •   Maximus Names Robert Knapp as Senior Vice President of Digital Government Solutions   •   Equitable Bank Releases Inaugural ESG Performance Report   •   Closing the Health Disparity Gap for Black Women   •   Four recipients of the 2022 Awards of Excellence in Nursing announced from Indigenous Services Canada   •   Global Surrogacy Services Announces Outreach to Potential Gestational Surrogates in Three Southwestern States   •   NCCI Golf Event Generates $25,000 for Kids' Chance of America Scholarships   •   Mrs. Flowers Takes the Helm at Comfort Home Care, Rockville, MD   •   Tracey Hayes from MicroAge Named on CRN's 2022 Women of the Channel Power 70 Solution Providers List
Bookmark and Share

New Black Heritage Network Being Shopped

 WASHINGTON - A group of investors including former FCC Commissioner Tyrone Brown, TIAA-CREF CEO Roger Ferguson, syndicated columnist Clarence Page and former GE and NBC exec Paul Besson, are backing the launch of a new nonfiction programming based African American-targeted cable and satellite net, the Black Heritage Network, Broadcasting & Cable reports. 

According to former WUSA-TV GM Richard Reingold, who will be CEO of the new net, BHN is in "serious" talks with the major distributors and expects to have about seven million subs at launch, which is targeted for December of this year. 

One series already in the works is Basketballs' Best in cooperation with the NBA. "We have the strong support of [NBA] Commissioner David Stern," said Reingold. It also has a licensing agreement with CBS News. "We have access to a large portion of the CBS News library," he says, but it will also put that content in context with updated commentary. "So, if it is the march on Washington somebody knows what was going on in America in 1963." BHN is branding the content as "life in the moment."

The network will combine original programs with updated "classic material," all of it reality and/or history programming rather than scripted--it will have some "classic movies" with "cultural relevance." Reingold describes it as a mix of Discovery and History Channel targeted at a "slightly older, educated, affluent audience" than its competition." He calls its target the upper end of the 25-54 African demo and 50-plus, which he says is where the money is. 

Unlike the just-launched Bounce TV, the network will is targeted at cable and satellite operators rather than digital multicast channels, says Reingold.

TV producer Charles Grinker is co-founder and creative director; Genia Edelman formerly of the Gospel Music Channel, will be senior VP of national distribution; and Tony Ducret will be director of programming and production. 

Reingold likened the channel to Fox News, but only in the sense that it is targeting an audience he thinks is not currently being served.


STORY TAGS: Black Heritage NetworkBlack News, African American News, Minority News, Civil Rights News, Discrimination, Racism, Racial Equality, Bias, Equality, Afro American News

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News