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New Study "Ask U.S. Hispanics" Consumer Profile 2009, released

25% of the 55 Million U.S. Hispanics Become American Citizens by Choice. The U.S. Hispanic Market Has a Purchasing Power of 1 Trillion Dollars. 8% Are Planning to Purchase a New Car, 63% Have a Cell Phone, and 43% Transfer Money Outside of the U.S.


Hispanics are segmented by Level of Acculturation and Level of Financial Stability In A New Study "Ask U.S. Hispanics" Consumer Profile 2009, This report is Available NOW and is Published by Meneses Research & Associates

SAN DIEGO, -- Meneses Research & Associates, a local transcultural marketing research firm, published the results of its second national study "Ask U.S. Hispanics" Consumer Profile 2009. Data collection for this study was conducted October 13 to 25, 2009. Meneses Research & Associates interviewed 1,001 self-identified Hispanics via telephone. This national representative sample includes large metropolitan cities as well as small towns. The interview was conducted with the head of household, over 18 years old, in their language of preference. This report provided media preferences in radio, television, internet and print. Additional information is available such as: critical up-to-date demographics; purchase intent of a house, brand new car and computer; the preferred language by Hispanics at home, at work, with friends and for media consumption. All data is presented by total as well as split into four regions. Important data is sorted by the Level of Acculturation and Level of Financial Stability, two proprietary segmentation models of Meneses Research & Associates. Data collection was conducted utilizing the telephone facility of Americas Survey Company who is partially sponsoring this study.

The results from the previous "Ask U.S. Hispanics" Consumer Profile 2004 study indicated that most Hispanics who are recent immigrants are not financially stable due to lower income, lack of a checking account and the also because the majority of this segment are renters. As Hispanics live for a longer period of time in the U.S. and are exposed to financial services such as checking accounts, building credit and ultimately purchasing homes, their level of financial stability improves dramatically. The 2009 report presents this change. Also, the access to the Internet among Hispanics in the"Ask U.S. Hispanics" Consumer Profile 2004 report was lower than the general population. The 2009 study includes the usage of the Internet, Email address, Prefer websites and Social Media.

Since 2001, Meneses Research & Associates has been publishing studies about Hispanic consumers nationally and internationally as well in the San Diego, California Region. "Ask San Diego" Report 2001 to 2008, "Ask Tijuana" Report 2002, "Ask Hispanic Teens" 2002, "Ask U.S. Hispanics" Consumer Profile 2004.

Copies of the study are available for $595 which is the same price as in 2004. To order the study or acquire additional information on how to obtain your copy of any of the aforementioned reports, please contact Walter E. Meneses at (619) 200-7124

E-mail: or visit

Contact: Walter Eduardo Meneses - Tel: (619) 200-7124 -


SOURCE Meneses Research & Associates 

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