April 3, 2020         
Ethos Receives $560,000 Grant From The Boston Resiliency Fund For Meals On Wheels And COVID-19 Response   •   Women are dominating the virtual dating game compared to men, according to Wild   •   Live Coronavirus Special, HITN Presents: “Date un Respiro con la Dra. Aliza”   •   Scott® Brand Teams Up with Boys & Girls Clubs of America to Provide Childcare for Families of Essential Workers   •   AgingChoices.com Launches with Groundbreaking Tool to Match Aging Adults with Senior Living & Home Care Options   •   Steps to Overcome Temporary Financial Hardships   •   Prime Childcare Announces Newest Upgrade in Signature Software to Help Monitor Infectious Pathogen Spread Among Children and Par   •   Fenway Health Commends FDA for New Blood Donation Guidance Amid COVID-19 Health Emergency   •   Church Mutual® Recognized as a National Leader in Advancing Women and Diversity   •   AEO Takes Steps to Ensure Financial Strength in Response to COVID-19   •   RHP Properties Announces Matching Donations To No Kid Hungry In Support Of Coronavirus Relief And Recovery Efforts   •   Planet 13 to Provide 2,000 Free Meals to Clark County Seniors in Need   •   Watoto Children's Choir Remains In USA In Social Isolation   •   Colgate Supports the World Health Organization (WHO) #SafeHands Effort to help stop the spread of COVID-19   •   Wizards of the Coast Brings the King of the Monsters to Magic: The Gathering with Godzilla Series Monsters   •   Sallie Mae’s Donna Vieira Named One of ‘Most Influential Black Executives in Corporate America’ by Savoy Magaz   •   Carvana to Webcast 2020 Annual Meeting of Stockholders   •   MEDIA ALERT: ESSENCE & The U.S. Black Chambers Join to Provide Black Entrepreneurs and Businesses With Information on COVID-   •   FiftyFlowers Donates Flowers to a Local Senior Facility and Local Hospital   •   The Government of Canada and Asubpeeschoseewagong Netum Anishinabek (Grassy Narrows First Nation) sign a framework agreement to
Bookmark and Share

Nielsen Seeks Input From Minority Markets

 

NEW YORK--The Nielsen Company, the world’s leading information and measurement company, unveiled today its in-language microsites for the Asian-American, Hispanic/Latino and African-American communities. The three sites highlight Nielsen’s diversity efforts, explain measurement methods and services, how panels and surveys are representative of the diverse population and how data is captured and utilized.


Target segments will be able to directly access the sites by the following URL and will then select their preferred language:Digital banners and print ads will direct recipients to the microsites which will be bilingual in English and Spanish as well as target the five largest Asian ethnicities: Asian Indian, Chinese, Filipino, Korean and Vietnamese, with the option to choose English or Chinese, Korean, Tagalog or Vietnamese languages.

www.nielsen.com/african-americans

www.nielsen.com/asians

www.nielsen.com/latinos

Throughout the year, the microsites will be refreshed with research insights from the Company’s blog, NielsenWire.com, relevant to each ethnicity in addition to other informative content from the corporate website, www.nielsen.com.

The multicultural sites were jointly created by three multicultural advertising agencies: Chicago-based Beaman Incorporated (African American); Los Angeles-based PanCom International (Asian American); and The Phelps Group (Latino/Hispanic). The sites are an extension of the “You Matter” campaign that debuted in the first quarter 2010.

About The Nielsen Company

The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The privately held company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

 



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News