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Nike Introduces New Collection with Native Americans in Mind



Profits from the Collection Help Support Access to Youth Sport in Native
American Communities
This weekend Nike (NYSE:NKE) will debut the Nike N7 Collection, a select range
of performance footwear designed with the environment and the future of Native
American communities in mind. The N7 Collection will be sold exclusively through
33 Nike Factory Stores in the U.S. and via, with a portion of the
profits going to the N7 Fund, which supports youth sport in Native American

"For more than 10 years Nike has worked closely with Native American communities
to provide support through product innovations specific to the needs of Native
Americans and by providing grants to support sport programs through the N7
Fund," said Sam McCracken, General Manager of Nike`s Native American Business.
"With the introduction of the N7 Collection, consumers now have the ability to
be their own agents of change, as the profits from their purchase will help
young people in Native American communities realize their potential through

The N7 Collection was created through the lens of Considered Design where
products are engineered for higher performance and lower environmental impact. 

The N7 Collection features the N7 Air Pegasus+ 26, the N7 Huarache, as well as
the N7 SMS RT for preschool and toddler sizes. 

Nike N7 Air Pegasus+ 26

The Pegasus is one of Nike`s best known icons and Nike`s top selling running
shoe. After 26 years on the feet of elite and everyday runners, the Pegasus
continues to prove that it`s capable of running past just about anything. The
Nike N7 Air Pegasus+ 26 features Native American inspired design details and
graphics that tie the shoe back to the N7 Collection. 

Features include:

* The N7 Air Pegasus+ 26 features a snug, secure fit, enhanced stability and a
smooth, natural range of motion through all phases of footstrike with
strategically placed overlays and zonal support. 
* A full-length Air-Sole unit delivers the ride and cushioning associated with
the Air Pegasus franchise and now accommodates a Nike+ sensor for an enhanced
running experience. 
* The fitsole sockliner, featuring N7 design details, molds to the shape of your
foot for a custom fit with great support.

Considered Design features include:

* Environmentally Preferred Materials (EPMs) were used wherever possible. The
EPMs used in the upper have a high recycled content. 
* The Waffle outsole uses Nike`s environmentally-preferred rubber as well as
Nike Grind, recycled athletic footwear and manufacturing scrap, to provide great
multi-surface traction with a measure of added cushioning. 
* The Nike Air bags also used 83 percent recycled content. 
* Best-practice manufacturing enabled the air bag and midsole components to be
attached using water-based adhesives.

Nike N7 Huarache

The Nike N7 Huarache combines a performance basketball shoe featuring the newest
innovations for sport paired with Nike`s Considered Design approach. The N7
Huarache features design details and graphics that tie this shoe back to the N7
Collection, engineered for higher performance and lower environmental impact. 

Features include:

* The N7 Huarache features performance innovation with Nike Zoom, an incredibly
thin heel and forefoot unit that brings the foot closer to the ground for
optimum feel and aggressive maneuverability. Very light. Very responsive. 
* A compression inner-sleeve delivers the locked-down, N7 Huarache fit for
superior performance. 
* The directional herringbone outsole features pivot points for great traction
on court.

Considered Design features include:

* The N7 Huarache performance basketball shoe uses EPMs, with a high recycled
content, wherever possible. 
* The stitching details and embroidery create structural support, eliminating
the need for excessive overlays, embellishments and backing materials. 
* A smarter pattern design allowed for a cutting efficiency of 70 percent on the
upper, substantially reducing waste. 
* The N7 Huarache features Nike Grind in the outsole, a rubber compound made
from recycled athletic footwear and manufacturing scrap.

Nike N7 SMS RT (Kids)

The Nike N7 SMS RT is a durable, all-day play shoe that meets the demands of the
rough-and-tumble kid. The shoe features Sensory Motion System (SMS) technology
for a natural, efficient range of motion, aiding healthy foot development for
growing kids. 

Features include:

* Design details and graphics tie this shoe back to the N7 product line,
engineered for higher performance and lower environmental impact. 
* The SMS technology utilizes Nike Free inspired, multidirectional flex grooves
that allow natural flexibility to facilitate fine muscle development, which is
key for foot strength and balance. 
* The Sensory Motion outsole consists of a minimal rubber cupsole that maintains
flexibility while providing protection, durability and traction. 
* A stretchy, lace-free closure system works with a hook-and-loop closure system
to deliver easy on and off and a snug, secure fit.

Considered Design features include:

* The Nike N7 SMS RT shoe uses EPMs, with a high recycled content, wherever

The collection launches Saturday, November 7, 2009. Suggested Retail prices: N7
Huarache $110; N7 Air Pegasus+ 26 $85; N7 SMS RT toddler/ preschool kids
$21-$47. For additional information regarding the N7 Fund, please visit To find the location of your nearest Nike Factory Store or
purchase the collection directly, visit 

About NIKE, Inc.

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly-owned
Nike subsidiaries include Cole Haan, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; Converse Inc., which designs,
markets and distributes athletic footwear, apparel and accessories; Hurley
International LLC, which designs, markets and distributes action sports and
youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading
United Kingdom-based global football (soccer) brand. For more information, visit 

About N7 Fund

The N7 Fund is committed to helping unleash the potential of Native American
youth through the power of sport. In addition to building surfaces for play, the
N7 Fund provides grants and product donations to support youth in their quest
for sport; and it brings volunteers, organizations and decision-makers together
to improve opportunities that help youth grow up healthy and active. The N7 Fund
is managed by an external Board of Directors to make a difference beyond the
playing field. For more information, visit 

For more information, including multi-media materials, please visit:

NIKE, Inc.
Nike Media Line, 212-236-4447 

Copyright Business Wire 2009


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