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NJ African American Office Of Gay Concerns To Launch 'Status Is Everything' Testing Campaign

 

 

 

To Increase HIV Testing Rates in Newark 'Status Is Everything' Pioneers New Media, Text Messaging, and Social Media

NEWARK, N.J.,  -- On February 4, 2010, during a full day of events, the African American Office of Gay Concerns (AAOGC.org) and Newark's LGBTQ Commission will kick-off "Status Is Everything", a pioneering, Newark, NJfocused HIV testing social marketing campaign targeting African American men who have sex with men, aged 18-24.  This is the first New Jersey public health campaign of its kind to utilize social media and text messaging to provide residents 24-hour instant access to local HIV/STD testing centers - text NJ+YourZipCode (NJ07102) to 36363. 1-866-HIV-CHECK access is provided by the New Jersey HIV/STD hotline.

Social Media

 

Twitter - http://bit.ly/69k7mP

 

Facebook - http://bit.ly/SIEFacebook

 

YouTube  - http://bit.ly/SIEBernard1

 

Causecast - http://bit.ly/SIECausecast

 
 

The multifaceted six month campaign features an interactive website StatusIsEverything.org that promotes seven "friendly reminder" e-cards and six video PSAs of Newark spokespeople; PSAs in movie theaters and on Cablevision Networks; bus wraps, a billboard, and lightrail signs.

WHEN:  THURSDAY, FEBRUARY 4, 2010

 
   

      8:30AM - 10:00AM    -   NETWORKING CONTINENTAL BREAKFAST      

 

      Newark City Hall, Rotunda, 920 Broad Street, Newark, NJ

 

      Open To All

 
   

      11:00AM    -    PRESS CONFERENCE        

 

      Newark Municipal Council's Chamber, Room 221, 920 Broad Street, Newark, NJ

 

      Open To All

 
   

      Speakers

 

      Mayor Cory A. Booker, City of Newark

 

      Mildred Crump, President, Newark Municipal Council

 

      Laurence Ganges, MSW, Assistant Commissioner, New Jersey Department

 

        of Health and Senior Services: Division of HIV/AIDS Service

 

      Gary Paul Wright, Executive Director, AAOGC

 

      Kimberlee S. Williams, Principal and Marketing Director, FEMWORKS

 

      Danielle Bush, Counseling, Testing and Referral Services Manager, North

 

        Jersey Community Research Initiative (NJCRI)

 

      Dwight Peavy, Executive Director, Newark EMA HIV Health Services

 

        Planning Council

 

      Timothy Daniels, Campaign Model and Spokesperson

 
   

      2:00PM - 3:00PM    - MOCK HIV TEST SESSION FOR B-ROLL

 

      North Jersey Community Research Initiative (NJCRI) - 393 Central Avenue, Newark,

 

       NJ 07102

 
   

      6:00PM    -    LGBTQ COMMUNITY SOCIAL MIXER

 

      The Spot, 45 Commerce Street, Newark, NJ

 

      Open To All To Attend

 
   
   

WHERE:  Please see WHEN section.      

 
 

 

SOURCE African American Office of Gay Concerns

RELATED LINKS
http://www.StatusIsEverything.org



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