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NJ African American Office Of Gay Concerns To Launch 'Status Is Everything' Testing Campaign




To Increase HIV Testing Rates in Newark 'Status Is Everything' Pioneers New Media, Text Messaging, and Social Media

NEWARK, N.J.,  -- On February 4, 2010, during a full day of events, the African American Office of Gay Concerns ( and Newark's LGBTQ Commission will kick-off "Status Is Everything", a pioneering, Newark, NJfocused HIV testing social marketing campaign targeting African American men who have sex with men, aged 18-24.  This is the first New Jersey public health campaign of its kind to utilize social media and text messaging to provide residents 24-hour instant access to local HIV/STD testing centers - text NJ+YourZipCode (NJ07102) to 36363. 1-866-HIV-CHECK access is provided by the New Jersey HIV/STD hotline.

Social Media


Twitter -


Facebook -


YouTube  -


Causecast -


The multifaceted six month campaign features an interactive website that promotes seven "friendly reminder" e-cards and six video PSAs of Newark spokespeople; PSAs in movie theaters and on Cablevision Networks; bus wraps, a billboard, and lightrail signs.



      8:30AM - 10:00AM    -   NETWORKING CONTINENTAL BREAKFAST      


      Newark City Hall, Rotunda, 920 Broad Street, Newark, NJ


      Open To All


      11:00AM    -    PRESS CONFERENCE        


      Newark Municipal Council's Chamber, Room 221, 920 Broad Street, Newark, NJ


      Open To All




      Mayor Cory A. Booker, City of Newark


      Mildred Crump, President, Newark Municipal Council


      Laurence Ganges, MSW, Assistant Commissioner, New Jersey Department


        of Health and Senior Services: Division of HIV/AIDS Service


      Gary Paul Wright, Executive Director, AAOGC


      Kimberlee S. Williams, Principal and Marketing Director, FEMWORKS


      Danielle Bush, Counseling, Testing and Referral Services Manager, North


        Jersey Community Research Initiative (NJCRI)


      Dwight Peavy, Executive Director, Newark EMA HIV Health Services


        Planning Council


      Timothy Daniels, Campaign Model and Spokesperson




      North Jersey Community Research Initiative (NJCRI) - 393 Central Avenue, Newark,


       NJ 07102




      The Spot, 45 Commerce Street, Newark, NJ


      Open To All To Attend


WHERE:  Please see WHEN section.      



SOURCE African American Office of Gay Concerns


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