August 21, 2019
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Dating, Intimacy & Taking Time for Yourself: Women Celebrate Valentine's Day Their Way

Dating, Intimacy & Taking Time for Yourself: Women Celebrate Valentine's Day Their Way

Summer's Eve Survey Reveals How Women Put the 'V' in V-Day

PR Newswire

TARRYTOWN, N.Y., Feb. 11, 2019 /PRNewswire/ -- Dinner and a movie, red roses and chocolates, a romantic night for two – Valentine's Day traditions as old as time. But is it a win or a yawn for women today? Summer's Eve®, a trusted leader in feminine care, sought to get the inside scoop on how women are celebrating Valentine's Day in 2019 in the brand's second annual Valentine's Day survey.

Cupid's holiday has long been either lauded or dreaded for the undue pressure it creates to have a "perfect night," but what does perfect really mean for today's woman? Is a fairy tale night still the gold standard or is the holiday simply overrated? Or is it both? From sex and relationships to self-care and date night details, the results of this Summer's Eve® annual survey tell the story of women's attitudes toward the "love it or hate it" holiday just ahead of February 14th.

Respondents dished on the do's and don'ts of celebrating Valentine's Day in 2019. Survey says:

Tradition Still Wins the Day

  • 71 percent of respondents still say that a romantic night out with their plus one is the ideal way to spend V-Day. And 45 percent of women want the traditional fanfare (dinner, movie and flowers).
  • Still nearly a quarter (23%) of respondents would rather celebrate Valentine's Day unconventionally – from going on a group date to opting to spend the day with friends.

The Perfect Valentine's Day?

  • These are the top things respondents said they'd most like included in their Valentine's Day plans.
    • A romantic dinner: 67 percent
    • Having sex: 49 percent
    • Being intimate: 47 percent
    • Receiving flowers: 47 percent
    • Receiving chocolates: 43 percent

Solo, Coupled Up or Group

  • There are many different ways to celebrate V-Day, and although 71 percent of women still prefer to have a romantic night out, more than a quarter still opt to spend the night alone, while 22 percent think spending the day with friends is the way to go.

Self-Care is the Best Care

  • 67 percent of respondents believe self-care is especially important around Valentine's Day. And what part of their body are they pampering the most? That would be the vagina with 22 percent of the vote, beating out the face for the most self-cared for body part!

The Internal Struggle is Real …

  • More than half (57%) of women surveyed said Valentine's Day is overrated.
  • But still, 56 percent say they do feel heavy pressure to have a date for Valentine's Day!

Finding a Plus One

  • When it comes to coupling up for the big day, women take many measures to find a V-Day plus one!
    • 24 percent have found someone in a bar or club to spend Valentine's Day with and 23 percent have found someone on a dating app.
    • A quarter of those surveyed have even gone back to an ex to ensure they don't spend the holiday alone!

Let's Get Physical

  • When it comes to V-Day, intimacy is still high on the agenda for most women, with more than 53 percent saying it's important to be intimate on the holiday of love.
  • Taking it one step further, 29 percent said they planned to try something sexually new and adventurous in honor of V-Day!

Uncuffing Season?

  • Three in 10 women have had a relationship end (either been broken up with/broke up with someone) right before or on Valentine's Day.
  • No date, no problem! And when looking at older millennials, 66 percent say the reason for the breakup was to get out of making plans or buying a gift.

Indecent Proposal

  • Get up off that knee! A quarter of that same millennial audience cited being proposed to as one of the tackiest things that could happen to them on Valentine's Day.

Love It or Hate It?

  • At the end of the day, 66 percent of women agree that they actually like Valentine's Day. Cue the roses!

Date Night Essentials

  • What items are "clutch" in any date night bag? Women said they carry the following when out on a date:
    • Cash: 61 percent
    • Lip balm: 53 percent
    • Makeup: 45 percent
    • Perfume: 44 percent
    • Gum: 42 percent
    • Phone charger: 38 percent
    • Feminine care products (tampons, pads, etc.): 32 percent
    • Hair tie/bobby pins: 31 percent
    • Feminine cleansing cloths: 27 percent
    • Toothbrush: 24 percent

Follow the brand on Facebook or Instagram for more information!


The Summer's Eve® 2019 Survey The survey was commissioned by Summer's Eve® and conducted online by OnePoll with a panel of 2,000 American women who celebrate Valentine's Day from January 25 to February 1, 2019. The women were 18 years and older and results split women by age and region.

About Summer's Eve®

Summer's Eve® has focused on feminine freshness since 1972.  As the trusted leader in feminine care, the brand is known for developing personal care products that are gynecologist and dermatologist-tested for safety and help women feel fresh every day. As the needs of women around the world change, Summer's Eve® is dedicated to evolving and offering a wide range of products that fit within a woman's life. Learn more at

About Prestige Consumer Healthcare, Inc.

The Company markets and distributes brand name over-the-counter products throughout the U.S. and Canada, Australia, and in certain other international markets. The Company's brands include Monistat® and Summer's Eve® women's health products, BC® and Goody's® pain relievers, Clear Eyes® eye care products, DenTek® specialty oral care products, Dramamine® motion sickness treatments, Chloraseptic® sore throat treatments, Compound W® wart treatments, Little Remedies® pediatric over-the-counter products, The Doctor's® NightGuard® dental protector, Efferdent® denture care products, Luden's® throat drops, Beano® gas prevention, Debrox® earwax remover, Gaviscon® antacid in Canada, and Hydralyte® rehydration products and the Fess® line of nasal and sinus care products in Australia. Visit the Company's website at


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SOURCE Summer’s Eve

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