July 20, 2019
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[solidcore] to Open Five New Locations in New York City

[solidcore] to Open Five New Locations in New York City

The boutique fitness studio to expand with 12,733 square-feet at new locations in SoHo, NoMad, Williamsburg, Hell's Kitchen and NoLIta

PR Newswire

NEW YORK, May 15, 2019 /PRNewswire/ -- [solidcore], the fastest growing boutique fitness company in the country, announced today that it will open five locations in Manhattan and Brooklyn, totaling 12,733 square-feet, in 2019. The expansion is part of [solidcore]'s commitment to open 100 studios in U.S. markets by the end of 2020.

Adding to its flourishing flagship studio in Chelsea, the new locations include:

  • SoHo: Opening on Saturday, May 18, 2019
  • NoMad: Opening in June 2019
  • Williamsburg: Opening in August 2019
  • Hell's Kitchen: Opening in October 2019
  • NoLIta: Opening in November 2019

A unique twist on the popular Pilates and bootcamp style fitness methods, [solidcore] offers a 50-minute, intense, full-body workout utilizing a patented machine created specifically for the studio. The class targets clients' small twitch muscle fibers and takes strengthening and conditioning and resistance training to a whole new level. 

The studio, concept and machine are the creation of Anne Mahlum, an entrepreneur, philanthropist and athlete who founded [solidcore] and serves as its CEO.

"In its philosophy and practice, [solidcore] is a proven success. In New York and across the country, our expanding clientele have fallen in love with our rigorous fitness program, commitment to quality and their customer experience," said Mahlum. "We are thrilled to be expanding our presence in the New York market."

[solidcore] has quickly taken hold of a large piece of the nation's boutique fitness industry. Today, it is the fastest growing company in the sector, with 46 studios in 15 states, including D.C. and more than 100,000 clients, including the former First Lady, Michelle Obama. [solidcore] plans to operate 100 studios by the end of 2020.

Among the factors setting [solidcore] apart from other high-end work out studios is its geographical versatility.  Mahlum intentionally sought out opportunities in smaller markets (like Bismarck, Pittsburgh, Madison, and Ann Arbor, for example) which are generally ignored by the "hip, cool brands." 

And it's paid off.  From Minot, North Dakota, population 47,000, to New York City, every studio is profitable.

Cision View original content:http://www.prnewswire.com/news-releases/solidcore-to-open-five-new-locations-in-new-york-city-300850872.html

SOURCE [solidcore]



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