April 9, 2020         
Ulta Beauty Provides COVID-19-Related Business Update   •   Convoy of Hope Serving 10 Million Meals   •   Pennsylvania High Schooler's Nonprofit Cheering Up Seniors to Fight Isolation During Pandemic   •   *COVID-19 UPDATE* Multisystemic Therapy ("MST") Continues to Transform the Lives of Troubled Youth in a Virtual Environment   •   One City Entertainment Launches a New Platform   •   Women in Trucking Association (WIT) Announces Partnership with Espyr to Support Professional Driver Health   •   TJFR Publishing Company Releases New Book "The Boy Who Answered the Call of Kilimanjaro: The Adventures of Riyaz"   •   SC Johnson and Save the Children Join Forces to Equip a Generation with the Life Skills to Battle COVID-19 and Future Public Hea   •   BET Rallies to Support Communities of Color Most Impacted By COVID-19 Pandemic With New Television Special, Relief Fund, Digital   •   Axon Neuroscience Has a Promising Peptide Vaccine Against COVID-19 in Development   •   BRAVADA International Provides Full Year 2020 Outlook and Update to Shareholders on its Business     •   Hannon Armstrong Donates $150,000 for COVID-19 Relief Efforts in Maryland   •   New Consumer Research from Alpha: Only 45% of Consumers Say That Accessing Cash is Important Right Now; Understanding How to Bes   •   Liberty Global Announces Creation of $4 Million COVID-19 Employee Assistance Fund   •   Merck Announces $3M Commitment to Address Critical Maternal Health Needs During COVID-19 Pandemic   •   Delivery of 2020 Census Paper Questionnaires Begin   •   Homeschool Buyers Co-op is set to revolutionize homeschooling with artificial intelligence   •   UPDATE Delivery of 2020 Census Paper Questionnaires Begin   •   City Skylines, Communities and Sports Arenas Honor Essential Workers in Nationwide #LightItBlue Campaign During Global Pandemic   •   Yardi and Kno2 Partner to Streamline Clinical Information Exchange
Bookmark and Share

MGA Entertainment CEO Upholds Promise Debuts L.O.L Surprise! Degradable Products And Packaging At Toy Fair New York City 2020

MGA Entertainment CEO Upholds Promise Debuts L.O.L Surprise! Degradable Products And Packaging At Toy Fair New York City 2020

Little Tikes® Launches New "Go Green" Line of Sustainable Products with Patent-Pending Compound Designed to Degrade Products Faster

PR Newswire

CHATSWORTH, Calif., Feb. 21, 2020 /PRNewswire/ -- MGA Entertainment, Inc. (MGAE) the largest privately held toy company, announced today, as the kick off to Toy Fair New York City, new, eco-friendly initiatives focused on L.O.L Surprise!™, which delivered on the CEO, Isaac Larian's promise in late 2019 to create a bio-degradable ball.  The company also announced a new product line from parent-trusted brand Little Tikes®, which is made entirely from post-consumer and post-industrial resin. MGAE is manufacturing products and packaging with a new patent-pending compound that facilitates the degradation of plastic in landfill conditions. 

New L.O.L. Surprise! Degradable Products and Packaging

"I have assembled an in-house team that is 100 percent focused on identifying the best innovative and eco-friendly options to use in our toys," said Isaac Larian, CEO and Founder of MGA Entertainment. "We now have a degradable L.O.L Surprise! ball and a Little Tikes "Go Green" product line. Sustainability is a personal priority and a MGAE commitment. We will have product at retail this fall."

MGAE extended its L.O.L Surprise! partnership with TerraCycle, an innovative waste management company with a mission to eliminate the idea of waste, last month adding nine new countries to the program. More information about this initiative can be found here.  Further, beginning summer 2020, all L.O.L Surprise! accessory bags will be paper based, and any packaging made from resin will be degradable and include new compound. 

Added Larian: "Beginning 2021, the entire L.O.L Surprise! packaging line will be completely degradable." 

From the parent-trusted brand, Little Tikes, has a new "Go Green" product line. The line which is created entirely from post-consumer and post-industrial resin now includes a new patent-pending compound, ensuring the products are not only recyclable but also more degradable in landfill conditions.  The "Go Green" line will launch with four products and will continue to evolve and incorporate other Little Tikes items throughout 2020 and beyond.  The "Go Green" products will have a new and different logo, but the quality and durability of products that parents and kids have enjoyed for generations will remain the same. The "Go Green" products will be available at retail beginning Earth Day.

Added Larian: "Beginning 2025, MGAE will only manufacture products that will degrade when disposed of properly."

About MGA Entertainment 

MGA Entertainment, a consumer entertainment products company headquartered in Chatsworth, California, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise™, Little Tikes®, Num Noms™, Poopsie Slime Surprise™, Bratz®, Rainbows in Pieces™, Na! Na! Na! Surprise™, Wreck Royale™, Baby Born Surprise™ and Zapf Creation®. Visit us at www.mgae.com.

New Little Tikes ‘Go Green’ line of Sustainable Products

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/mga-entertainment-ceo-upholds-promise-debuts-lol-surprise-degradable-products-and-packaging-at-toy-fair-new-york-city-2020-301008969.html

SOURCE MGA Entertainment



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News