It's A Three-Peat! L.O.L. Surprise! Wins Toy Of The Year!
PR Newswire
CHATSWORTH, Calif., Feb. 22, 2020
CHATSWORTH, Calif., Feb. 22, 2020 /PRNewswire/ -- The fierce and oh so fabulous brand, L.O.L. Surprise!, has done it again for an unprecedented, third consecutive year! Last night at the Annual Toy Industry Awards, MGA Entertainment, Inc. (MGAE), one of the world's leading privately held toy companies, was presented with the highest accolade of the night - Toy of the Year. MGA Entertainment also captured Collectible Toy of the Year for L.O.L Surprise! Winter Disco and Doll of the Year for the L.O.L Surprise! O.M.G dolls!
"What an incredible fete – it's a threepeat!! Am so very grateful for the L.O.L Surprise! fans who are the reason why Team MGA continues to bring such creative and innovative dolls to retail," said Isaac Larian, CEO and Founder of MGAE. "I'm very proud of the team and grateful for the recognition that the Toy Industry Association has given us. I love toys and am excited for the new, original innovations that are in the pipeline for 2020."
L.O.L. Surprise! is kicking off Toy Fair New York City with an array of new products that will have L.O.L. Surprise! fans screaming O.M.G.!
NEW L.O.L. Surprise! Spring 2020 products include:
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Chatsworth, California, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise™, Little Tikes®, Num Noms™, Poopsie Slime Surprise™, Bratz®, Rainbows in Pieces™, Na! Na! Na! Surprise™, Wreck Royale™, Baby Born Surprise™ and Zapf Creation®. Visit us at www.mgae.com.
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SOURCE MGA Entertainment