Government of Canada launches #BecauseOfYou campaign for International Women's Day to honour trailblazers in women's rights
Canada NewsWire
OTTAWA, Feb. 24, 2020
OTTAWA, Feb. 24, 2020 /CNW/ - Today, the Honourable Maryam Monsef, Minister for Women and Gender Equality and Rural Economic Development, launched the Government of Canada's campaign for this year's International Women's Day, Because of You. Featuring 9 Canadian trailblazers, including athlete Christine Sinclair, businesswoman Ann Devine, and Nobel Prize Laureate Donna Strickland, the campaign will profile those who are making the world a better place by challenging cultural and societal norms, amplifying the voices of women and girls, and breaking barriers in their respective fields.
International Women's Day, which takes place every year on March 8, is a time to recognize the outstanding contributions of all women and an opportunity to promote and support gender equality. This year's theme, #BecauseOfYou, celebrates activists, advocates and other changemakers, across generations past and present, who are advancing gender equality and the rights of women. Because of them, our country is changing for the better. Canadians from coast-to-coast-to-coast are encouraged to use the hashtag #BecauseOfYou to name and honour and celebrate women in their lives and communities whose work and impact inspires them.
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"International Women's Day is a time to recognize the outstanding achievements and contributions of women and girls who have helped create a better world. It has been 25 years since the Beijing World Conference on Women, an opportunity to take stock and reflect on the work ahead and to celebrate those whose efforts have made our country and the world better. The only way to move forward is to remember where we came from and those who brought us here. This year's theme, #BecauseOfYou, asks everyone in Canada to honour the role models in their own lives. I encourage all Canadians to take part and recognize the incredible impact of the women making change in their communities."
The Honourable Maryam Monsef, P.C., M.P.
Minister for Women and Gender Equality and Rural Economic Development
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