2020 Super Tuesday Voters Media Usage Study
NEW YORK , February 28 /Businesswire/ - Today, the Television Bureau of Advertising released research conducted on eligible voters for state primaries in California, Colorado and North Carolina ahead of Super Tuesday, to gain an understanding of what media platforms may have the most influence on them.
“An estimated $6.5 billion is to be spent by campaigns in the 2020 presidential election year,” says TVB President and CEO Steve Lanzano. “This study demonstrates why political decision makers buy local TV advertising. When eligible voters in California, Colorado and North Carolina all find the problem with ‘fake news’ to be most prevalent on social media, while local broadcast TV news is the most trusted, it’s hard to deny the influence local broadcast TV has over voters.”
The survey, conducted among eligible primary voters in CA, CO and NC and administered by Dynata, finds that:
Key findings in demographics, by state, were:
Lanzano noted, “As an ongoing study, we will continue to go into early primary and caucus states to study what platforms and mediums voters trust most.”
In January 2020, TVB commissioned Dynata to conduct a study of eligible registered voters in 3 primary states to gain an understanding of media usage, and attitudes toward traditional and digital platforms. 2,685 respondents were surveyed and to qualify, each respondent had to be a registered voter and had to have been exposed to any of over 20 media (traditional or digital) in the prior 24-hour period. They did not need to have used a television to be included in this survey.
For more information, visit the 2020 Voters Media Usage Study page.
About TVB:
TVB is the not-for-profit trade association representing America’s local broadcast television industry. To learn more visit www.tvb.org.
About We Get Voters:
We Get Voters is a campaign created by the Television Bureau of Advertising (TVB) to promote local broadcast TV’s voter influence and political impact.
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