May 30, 2020         
Navigating Pregnancy and Postpartum in the COVID-19 Era   •   CORRECTING and REPLACING PHOTO Aramark Opens More Than 100 Pop-Up Grocery Stores for Frontline Healthcare Workers   • Pays Tribute to Dad with Sweepstakes Giveaway   •   The American Legion calls for White House to protect vets 'borrower defense'   •   Asian American and Pacific Islander Communities Around the U.S. Raising Over $31 Million Worth of Donations for COVID-19 Relief   •   Maine Virtual Academy Celebrates 2020 Graduates in a COVID Era: School Will Provide Pre-Recorded Ceremonies So Families Can Acce   •   Shocking COVID Cover-up: Hollywood Nursing Home Forged Death Certificate To Hide Its COVID Problem; Family Sues For Accountabili   •   Aramark Opens More Than 100 Pop-Up Grocery Stores for Frontline Healthcare Workers   •   ProfNet Expert Alerts for May 29, 2020   •   RGENIX Shows Clinical Activity of Novel Agent RGX-202 in Patients with KRAS Mutant Colorectal Cancer in Phase 1 Trial   • Names the Best Facilities for Senior Memory Care in Springfield, MO   •   Robert Half's Lynne Smith Honored As An Influential Woman In Bay Area Business   •   FDA Approves the First Oral Medication for the Management of Heavy Menstrual Bleeding Due to Uterine Fibroids in Pre-menopausal   •   PieMatrix Offers Free COVID-19 Back to Business Tool with CDC Content Hidden by Trump Administration   •   DeVry University Answers the Call to Reskill America With Complimentary Technology Skills-Building Video Series   •   Career Partners International's Retirement Options Continues to Certify Retirement Planning Coaches   •   Gynesonics Receives FDA Clearance to Market Next Generation Sonata® System 2.1   •   Sephora North America Evolves Its Beauty Insider Program   •   LetsGetChecked Debuts FDA EUA-Authorized At-Home Coronavirus (COVID-19) Sure-track Test   •   Caps and Gowns Go On at Home: iQ Academy Minnesota to Celebrate Class of 2020 with Online Commencement
Bookmark and Share

GumGum Partners with Ad Council on Campaign to Slow the Spread of Coronavirus

SANTA MONICA, Calif. , April 01 /Businesswire/ - GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, today announced that it is working with the Ad Council on its efforts to communicate messaging that will help slow the spread of COVID-19. The company teed off the Ad Council’s coronavirus messaging efforts when it began serving in-screen ads featuring the hashtag #AloneTogether to communicate the importance of social distancing. GumGum initiated the pro bono campaign just three days after the Ad Council announced that it planned to launch national PSAs in response to the coronavirus pandemic.

“When the Ad Council announced their PSA plans, we immediately let them know that we wanted to help, because we trust and admire all the work they do, and we have a platform specialized in targeting digital audiences at a time when so many are online seeking for information,” said GumGum CEO Phil Schraeder. “We turned around the campaign in less than 48 hours because we felt a real urgency about this message. Social distancing works, but you need to start early and get everyone participating.”

This year, in partnership with the Ad Council, GumGum began developing GumGum Smile, a unique platform experience aimed to amplify the Ad Council’s messaging initiatives. GumGum had planned to inaugurate the program in April, funding a new campaign featuring GumGum’s new In-Video ad format, with the number of ads donated determined by the company’s sales revenue. With the #AloneTogether in-screen campaign launched Friday, GumGum Smile is getting an early start.

“We are truly inspired by how our partners across the media, marketing, advertising, technology and entertainment industries have come together to get critical and urgent messaging out to the American public in response to the crisis,” said Kathy Kayse, Chief Media Strategy and Partnerships Officer at the Ad Council. “GumGum’s proactivity and agility in getting a campaign launched were remarkable and we are so glad to have their support.”

GumGum has not set an end date for its #AloneTogether campaign and has placed no cap on the number of impressions it will serve. Within the next week, GumGum plans also to launch a separate campaign utilizing its In-Video ads to deliver the Ad Council’s message.

About GumGum:

GumGum is an artificial intelligence company with a focus on computer vision and natural language processing. Our mission is to solve hard problems across media by teaching machines to understand the world. Since 2008, the company has applied its patented capabilities to serving media-related industries, including advertising and professional sports. For more information, please visit

STORY TAGS: California, United States, North America, Contract/Agreement, Social Media, Technology, Audio/Video, Marketing, Advertising, Communications, General Health, Women, Infectious Diseases, Teens, Men, Family, Software, Consumer, Internet, Health,


White House Live Stream
Breaking News
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Sounds Make the News ®
Atlanta - WAOK-Urban
Berkley / San Francisco - KPFA-Progressive
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
Washington - WOL-Urban

Listen to United Natiosns News