August 5, 2020         
Customer Satisfaction with Social Media and Digital News Falters Despite Traffic Surge, ACSI Data Show   •   Dangers in the Car: TxDOT’s New Augmented Reality Game Urges Drivers to Never Drive Distracted   •   Knights of Columbus to Create Blessed Michael McGivney Pilgrimage Center   •   MSG Entertainment Provides Update on 2020 Christmas Spectacular   •   Entravision Communications Corporation Reports Second Quarter 2020 Results   •   Steven Rollins Expands Caring Transitions into Albany, Georgia   •   Aqua-Tots Swim Schools Opens First Year-Round Location in Nevada   •   Integrated Rehab Consultants Expands Scope by Acquiring Associated Physicians of Rehabilitation   •   Exclusive: EWTN News Nightly Anchor Tracy Sabol's Interview With President Donald J. Trump Airs Tonight   •   It’s Business As Usual for Online Schools – Insight Academy of Arizona is Ready for the New School Year   •   Cheerios Donates $1.3 Million to No Kid Hungry; Partners With Jerry Harris to Rally America’s Support to End Childhood Hun   •   Avelas Announces Top-Line Data Showing Pegloprastide (AVB-620) Can Significantly Improve Cancer Detection in Real Time During Br   •   ASHA to CMS, Congress: Don't Threaten Seniors' Access to Critical Audiology and Speech-Language Pathology Services   •   P&G Presents Tonight’s CBS Primetime Special Honoring the Life of Rep. John Lewis   •   Chronus Introduces Grant Program to Improve Racial Equity Through Mentoring   •   Turning the Tassels on COVID-19: Colorado Preparatory Academy Celebrates Class of 2020 with Online Commencement   •   West Margin Press Announces Collaboration With Entrepreneur Tina Wells   •   CompTIA ChannelCon Speakers: Technology Industry Can Lead the Move to Greater Equality and Inclusion   •   Women In Trucking Association Names 2020 Top Woman-Owned Businesses in Transportation   •   President of Rome Grinding Solutions recognized for the advancement of women in the manufacturing industry
Bookmark and Share

francesca's® Partners With Poq to Develop Mobile Application

francesca's® Partners With Poq to Develop Mobile Application

PR Newswire

HOUSTON and NEW YORK, July 2, 2020 /PRNewswire/ -- Francesca's Holdings Corporation (Nasdaq: FRAN) and Poq today announced its partnership to develop francesca's® first mobile application.

As part of the Company's effort to meet the customer wherever, whenever and however she chooses to shop, francesca's® plans to launch a new iOS app this summer and a new Android app later this year, in time for Black Friday and the holiday season. Recognizing that mobile is increasingly becoming her preferred way to shop, this application will be designed to enhance the customer experience when she engages with francesca's® on her smart phone. The new digital format will provide an elevated design, improved navigation and increased ease of use.

Andrew Clarke, CEO at Francesca's Holdings Corp, stated, "During the temporary store closure period resulting from the COVID-19 pandemic, our ecommerce business surged. Given the accelerating shift to online shopping, we are excited to be stepping up our digital transformation strategy with the launch of this mobile app. In addition to enhancing her online shopping experience, the app will provide valuable insights into how customers interact with our brand, enabling us to interact with her in a more relevant and impactful way. After careful consideration, we chose Poq for this project based on their extensive expertise in building mobile shopping apps that empower businesses like ours to engage customers and facilitate financial success."

President of Poq, Mike Hann, added, "It's important to see brands like francesca's placing app commerce at the center of their digital transformation strategy and doubling down on mobile in light of the recent changes in consumer behavior." He continued, "We look forward to working together with francesca's® to bring shoppers a superior and unified omnichannel shopping experience."

About francesca's

francesca's® is a specialty retailer which operates a nationwide-chain of boutiques providing customers a unique, fun and personalized shopping experience. The merchandise assortment is a diverse and balanced mix of apparel, jewelry, accessories and gifts. Today, francesca's® operates approximately 701 boutiques in 47 states and the District of Columbia and also serves its customers through francescas.com. For additional information on francesca's®, please visit www.francescas.com.

About Poq

Poq is a Software-as-a-Service app platform that empowers retailers to create highly-effective and fully-customized mobile apps that provide a superior shopping experience. These apps allow retailers to build stronger brands, sell more products, deepen customer loyalty and deliver highly relevant content, communications and rewards. Poq clients include global brands and retailers such as; Belk, Cotton On, SurfStitch, Feelunique, Missguided and Kurt Geiger.

Cision View original content:http://www.prnewswire.com/news-releases/francescas-partners-with-poq-to-develop-mobile-application-301087502.html

SOURCE Francesca’s Holdings Corporation; Poq



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News