August 9, 2020         
Statement by the Prime Minister on the International Day of the World's Indigenous Peoples   •   Genentech Provides Update on Phase III Study of Tecentriq in Combination With Paclitaxel for People With Metastatic Triple-Negat   •   NASA Astronaut Aboard Space Station to Answer Girl Scouts' Questions   •   2020 Women Tech Awards Finalists Named   •   #iVoted Initiative to Break All Records with Election Night Virtual Concerts   •   Statement by Minister Bennett, Minister Miller, Minister Vandal and Minister Guilbeault on International Day of the World's Indi   •   Government of Canada COVID-19 Update for Indigenous Peoples and communities   •   "Behind The Scenes" With Laurence Fishburne Discusses the Blueprint for Active Aging in Senior Living Communities with national   •   Ford Fund and 1863 Ventures Announce Next HI-HERImpact Pitch Competition   •   Housing Rights Advocates to Burbank City Council: Stop Wasting Taxpayer Money   •   AtriCure Announces Angie Wirick as Chief Financial Officer   •   Illinois officials find Kanye West does not have enough signatures to be a candidate for President in the general election in hi   •   Nick Cannon to Discuss Antisemitism on AJC Advocacy Anywhere Online Program   •   Class Is in Session for Hearthstone® Players—New Expansion Scholomance Academy™ Now Live!   •   Mycovia Pharmaceuticals CEO Patrick Jordan Named 2020 Life Sciences CEO of the Year by Triangle Business Journal   •   United Methodists to Host "Dismantling Racism" Town Hall Discussions   •   Ready to Go on Day One: Indiana Gateway Digital Academy Students Already Equipped for Success   •   Knights of Columbus Recognizes Family of the Year, Local Councils for Outstanding Contributions   •   Sanctuary Taps Cinedigm and VIZIO to Bring Its Yoga Meditation Service to People at Home   •   Statement by the Prime Minister on National Peacekeepers' Day
Bookmark and Share

Parks Associates: Households with Children Dominate Consumer Tech Purchases

Parks Associates: Households with Children Dominate Consumer Tech Purchases

Ninety percent of households with children at home subscribe to at least one OTT service

PR Newswire

DALLAS, July 9, 2020 /PRNewswire/ -- New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of households without children. Ninety percent of households with children at home subscribe to at least one OTT service.

"About 30% of broadband households have children at home, which translates to 32 million households. In general, households with children are young enough to be receptive to smart home technology but old enough to have the income and educational levels associated with smart home adoption," said Jennifer Kent, Senior Director, Parks Associates. "They self-identify as 'Innovators' (i.e., they like to purchase a new product early in its lifecycle) at more than twice the rate of broadband households. Combining this strong technology affinity with the need to buy products for their children creates a powerful tech-buying segment."

Key factors that could inhibit future adoption are the COVID-19 outbreak and resulting financial impacts. One-half of US broadband households with children at home worry about their financial stability, and 61% are more cost-conscious because of the COVID-19 outbreak.

"It is important for the device makers and service providers to emphasize the essential value in their solution, such as safety and security, although entertainment is also critically important for households with children," Kent said. "New content offerings for OTT services that highlight children's content or educational content will help keep this group engaged, especially as we continue to see some states encouraging or mandating consumers to stay at home."

Households with Children: Dominant Tech Purchasers examines this key segment, their desires and attitudes, current ownership rates, and planned purchases, as well as the personal and economic impact of COVID-19.

For information on Households with Children: Dominant Tech Purchasers, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Media Contact:

Rosimely Ulpino

Parks Associates

972.996.0233

243252@email4pr.com

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/parks-associates-households-with-children-dominate-consumer-tech-purchases-301090843.html

SOURCE Parks Associates



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News