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The Search for Toys"R"Us Canada's next Chief Play Officer Is On!

The Search for Toys"R"Us Canada's next Chief Play Officer Is On!

Canada NewsWire

TORONTO, July 14, 2020 /CNW/ - Testing out the hottest new toys and traveling across the country for media appearances are all in a day's work for Toys"R"Us Canada's Chief Play Officer. Toys"R"Us Canada is excited to announce that its search for the next Chief Play Officer ("CPO") contest officially kicks off today, meaning this dream job will soon become a reality for one lucky child.

"The Chief Play Officer is one of the most coveted jobs at Toys"R"Us," said Vic Bertrand, President and CEO of Toys"R"Us Canada. "We rely on our CPO to help guide parents and gift-givers with toy reviews, spreading the benefits and wonder of play across the country. If you have a child who is passionate about toys, and who is outgoing and comfortable on camera, we want to hear from you."

The CPO's responsibilities include participating in toy training sessions, and serving as a Toys"R"Us Canada's spokesperson. Other duties include sharing the latest toy trends through online and promotional videos.

The search for the newest CPO comes as Toys"R"Us Canada's current Chief Play Officer, Méganne Dagenais, prepares to retire. Meganne became CPO in 2019, and will continue through the holiday season, when she will share Toys"R"Us Canada's top toy picks.

Parents and legal guardians who think their kid has what it takes to land the coveted role of CPO are encouraged to visit to review the official rules and enter by  submitting a public link  to a short video on a third party social media platform showcasing why the contestant should be Toys"R"Us, Canada's next Chief Play Officer. In the video, contestants should highlight why they are passionate about toys and their favourite toy, gadget or game. Contestants must be between the ages of 10 to 12 years old of age as of July 14, 2020. All eligible videos will be evaluated based on originality, creativity and enthusiasm. Entries must be submitted before 11:59pm EST on September 7, 2020 at

Finalists will be chosen to participate in an online interview and audition with a panel of judges in October 2020. The winner will be selected in November 2020, then announced in January 2021 and awarded a one-year contract as Toys"R"Us Canada's Chief Play Officer. For more details and to view the official rules and regulations, please visit

Stay up to date with Toys"R"Us Canada by following Toys"R"Us Canada on Facebook, Instagram, and Twitter.

About Toys"R"Us (Canada) Ltd. ("Toys"R"Us Canada")

Toys"R"Us Canada has been Canada's dedicated specialty retailer of toys and baby products since 1984. The company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its over 80 stores across Canada and through its e-commerce sites and Committed to giving back to its communities, the company focuses its charity efforts on supporting children and their families – whether enhancing resources and services, helping development through play or offering encouragement to seriously ill children. Toys"R"Us Canada is a subsidiary of Fairfax Financial Holdings Limited. Toys"R"Us and Babies"R"Us are registered trademarks owned by Toys"R"Us (Canada) Ltd. All rights reserved.

SOURCE Toys "R" Us (Canada) Ltd.

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