August 13, 2020         
Solis Health Plans Teams Up With The Miami Marlins For 2020 MLB Season   •   Phased-in Approach to Re-opening Schools a Solid Plan—CUPE BC   •   COVID-19 Likely to Usher in “Decade of the Home,” According to Accenture Survey Research   •   Phoenix Organizations Provide $112,500 in Technology for Catholic Elementary Schools   •   Baron & Budd Shareholder Carla Burke Pickrel Named to Top 25 National Women Trial Lawyers   •   Revolve Group Announces Second Quarter 2020 Financial Results   •   Housing Rights Advocates Take on Avalon Bay Communities in a Socially-Distant Protest   •   Evening Bone Density Scan Appointments to Screen for Osteoporosis and Osteopenia Now Available at Women's Excellence of Southeas   •   BJG Electronics CEO Rick Flora Retires and Kent Smith is Named President & CEO   •   Latinas in Aviation Book Breaks Through Cultural Sound Barrier; Historic Work Details 22 Authors' Ascending Achievements, Contri   •   Powerful and Proven: Community Health Workers Can Build Health and Equity During Pandemic & Beyond   •   Grant Thornton names Weird Enough Productions as next Purple Paladin   •   Social Security Celebrates 85th Anniversary, Providing Economic Security   •   New CareerOneStop Website Brings Career Exploration Tools into Secure Facilities   •   Bye-Bye Bus, Hello Minivan: Cars Overtake School Buses as the Primary Mode of Back-to-School Transport, a Cars.com Survey Reveal   •   Kemper Donates $200,000 to UnidosUS COVID-19 Fund   •   Kensington Teams Up with Microsoft to Create the Only Belt-Clip Case Solution Designed Exclusively for Surface Duo   •   Facedrive Enters Into Strategic Partnership and Investment Agreement With Tally, Gamification Platform Founded by Super Bowl-win   •   Greenberg Traurig's Natalie Carter Selected as Finalist for 2020 Black British Business Awards   •   Pornhub Celebrates International Female Orgasm Day by Pausing Videos Most Viewed by Straight Men at 40% to Shed Light on Gender
Bookmark and Share

New Additive-Free Verification Program from Tequila Matchmaker Helps Consumers Make Educated Purchase Decisions

GUADALAJARA, Mexico , July 15 /Businesswire/ - Do you know what's really in your tequila? While the bottle may say “100% Agave,” that may not be entirely true – a surprisingly large number of producers rely on additives to artificially provide and intensify aromas, flavors, and sweetness. That's why the team behind the Tequila Matchmaker app, the largest consumer database on tequila in the world, have launched a “Verified Additive Free” program for tequila brands and distilleries. This is the first known independent, additive-free verification in the spirits world.

“The goal of our app has always been to educate and bring more transparency to tequila consumers, and this program is in line with that mission,” says Tequila Matchmaker Co-Founder Grover Sanschagrin, who with his wife Scarlet have personally toured and inspected dozens of tequila distilleries.

“Just in time for National Tequila Day next week,” he adds. “We’re excited to introduce this enhancement to our app, the culmination of years of long – and ongoing – work to verify the production process of tequila brands, large and small.”

Tequila brands that apply to the program are subject to a rigorous annual verification process, including distillery and production audits, lab tests, and sensorial tasting during various stages of production. Eight distilleries and more than 130 products, including those from Tequila Patrón, Tequila Fortaleza, Cascahuín, Don Fulano, El Tequileño, ArteNOM Seleccíon, Gran Dovejo, Suave Tequila, and Tequila G4 have already been verified, giving tequila lovers a variety of authenticated additive-free choices.

Additives in tequila are permitted by Mexico’s Tequila Regulatory Council (CRT) if they do not exceed 1% of total volume. But unlike food producers, tequila brands are not required to disclose additive use on the label.

“When producers introduce additives into their products without disclosing it, that creates real confusion in the marketplace because some drinkers are getting false impressions of what tequila actually tastes like without additives,” says Tequila Matchmaker’s Co-Founder, Scarlet Sanschagrin.

“Consumers today are more aware and interested in food and beverage brands that are open and honest about their production techniques and business practices. This program isn’t intended to expose or criticize brands that use additives, rather we want to champion brands who are willing to be completely transparent so consumers can make their own informed choices,” she adds.

You can find the list of certified additive-free tequilas at https://tastetequila.com/no-additives.

More information about the verification process, visit https://tastetequila.com/2020/our-additive-free-tequila-verification-program/

About Tequila Matchmaker

The Tequila Matchmaker is an independent mobile app and website used by 79,000 tequila aficionados around the world. Its founders, Grover and Scarlet Sanschagrin, have undergone extensive training in tequila tasting specializing in additive use and detection. For more information, and to download the app, please visit https://tequilamatchmaker.com


STORY TAGS: Technology, Mobile/Wireless, Men, Retail, Social Media, Consumer, Restaurant/Bar, Wine & Spirits, Marketing, Software, Communications, Internet, Women, Food/Beverage, Product/Service, Central America, Mexico,

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News