September 23, 2020         
GEICO’s Lakeland Office Seeking Bilingual Associates   •   Walmart Announces Plans to Meet the Changing Needs of Customers This Holiday Shopping Season   •   5 Greenberg Traurig Attorneys Honored at the Euromoney 'Women in Business Law Awards Americas' 2020   •   Dove And The Crown Coalition Applaud U.S. House Of Representatives Passing The Crown Act   •   CURE Media Group Announces Winners of the Inaugural 2020 Lung Cancer Heroes™ Awards   •   Laird Superfood Announces Pricing of Initial Public Offering   •   Nutrition for Longevity Launches Ready Made Meals for Home Delivery   •   New Citi GPS Report Estimates $16 Trillion in Lost GDP Due to Racial Inequality in the United States   •   Safe Kids and Union Pacific Railroad Encourage Parents to Learn the Facts and Talk to Kids During National Rail Safety Week   •   Tampa-based Senior Living operator, Inspired Living to launch first Independent Living brand, Inspirations at the Town Center   •   FCNL Congratulates House on Savanna’s Act and Not Invisible Act Passage   •   Government Invests in Clean Energy Initiatives in Yukon   •   Seven Million American Women of Childbearing Age Live in Counties with Limited or No Maternity Care, Contributing to Maternal an   •   Sec. Mike Pompeo, Sen. Josh Hawley to Speak on First Night of Family Research Council Action's Values Voter Summit 2020   •   The Geena Davis Institute on Gender in Media and Movio Reveal Research Determining the On-Screen to Cinema Audience Relationship   •   FAVER to Raise Early-Round Capital to Launch App Focused on Giving, Getting and Organizing Trusted Recommendations   •   Active Aging Week 2020 to launch in-person and online   •   Cano Health Inaugurates First Medical Center In San Antonio On Saturday, September 26   •   Citi Private Bank Survey Finds Caution, Cash Conservation and COVID-19 Driving Investor Sentiment Into 2021   •   House Legislation Will Provide Programs to Support Coordinated, Comprehensive Care for U.S. Veterans with Prostate Cancer
Bookmark and Share

MadaLuxe Group Sees 500% E-Commerce Growth During Pandemic, Driven by Luxury Eyewear and Watches

MadaLuxe Group, the Americas’ leading distributor of luxury fashion, announced today that its e-commerce net sales grew by 500% from March through July, with the surge driven by luxury eyewear and watches. The company’s data indicate that demand for these “Zoom-friendly” accessories has been exceptionally strong since May as millions of consumers have moved business and personal meetings online. MadaLuxe Group is the only multi-brand luxury fashion company with insights into the wholesale, e-commerce and retail channels and its recent data indicate that shopper appetite for certain luxury categories has remained strong throughout the COVID-19 outbreak.

NEW YORK , August 11 /Businesswire/ - “We were in position from a digital and operational perspective to maximize the opportunity that surfaced as a result of the pandemic,” said Adam Freede, CEO of MadaLuxe Group. “We immediately turned more attention to and honed in on our e-commerce site, MadaLuxeVault.com, at the start of the pandemic, when luxury consumers first began to shift online in large numbers. We moved very quickly to accommodate our customers with the same level of service online that they were used to receiving in-store, and our efforts have proven successful. Not only have our net sales increased by five times, but the number of sessions, new users and order volume on our e-commerce site have risen every month since March.”

Freede notes that the company saw a massive jump in May, once Americans had adjusted to the new normal of shopping online. Since then, the healthy increases have persisted as e-commerce continues to dominate the consumer experience. Between March and July, MadaLuxeVault.com saw 150% growth in new users.

The luxury eyewear category, which includes sunglasses, optical frames and blue light lenses, has been the biggest driver of recent growth. MadaLuxe Group notes that consumer interest in the category may be driven, in part, by reports that eyewear can help provide an extra level of protection against COVID-19 transmission. In addition, blue light lenses, which help prevent eye strain by filtering the blue light emitted by digital screens, have surged in popularity as people have been spending more time online. MadaLuxe Group also noted that its wholesale partners are seeing higher in-store sales of luxury eyewear as customers are purchasing multiple pairs at one time to avoid making multiple trips to stores as the pandemic continues.

As the exclusive distributor of Fendi, Salvatore Ferragamo, Versace, Teslar and other luxury fashion watch brands in the Americas, MadaLuxe Group also has unique insight into the luxury watch space. The company’s recent data revealed that watches have been a top category every month since March, suggesting that shoppers are seeking striking timepieces to wear as they work from home and participate in video conferences.

“Accessories that might stand out on a Zoom or Teams video call, like eyewear, watches and jewelry, have been in high demand,” Freede noted. “We’ve also seen an increase in handbag and footwear purchases. The takeaway is that luxury shoppers are looking for brands that offer excellent quality at the right value, and we’re focused on providing that, along with a superior and personalized customer experience.”

About MadaLuxe Group

Since 2010, MadaLuxe Group has created a unique foothold in the luxury sector, specializing in the distribution of handbags, eyewear, clothing, footwear, timepieces and more from Europe’s iconic maisons. As the fashion industry’s go-to distributor of luxury, the family-owned company not only distributes to the world’s most prestigious retailers, but also through MadaLuxe Vault, its own direct-to-consumer retail destination.

For more information, please visit MadaLuxeGroup.com.


STORY TAGS: United States, North America, New York, Men, Supply Chain Management, Online Retail, Luxury, Discount/Variety, Department Stores, Specialty, Consumer, Fashion, Cosmetics, Retail, Other Consumer, Women, Sales, Product/Service,

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News