September 23, 2020         
The Geena Davis Institute on Gender in Media and Movio Reveal Research Determining the On-Screen to Cinema Audience Relationship   •   Tampa-based Senior Living operator, Inspired Living to launch first Independent Living brand, Inspirations at the Town Center   •   Cano Health Inaugurates First Medical Center In San Antonio On Saturday, September 26   •   5 Greenberg Traurig Attorneys Honored at the Euromoney 'Women in Business Law Awards Americas' 2020   •   GEICO’s Lakeland Office Seeking Bilingual Associates   •   CURE Media Group Announces Winners of the Inaugural 2020 Lung Cancer Heroes™ Awards   •   GEICO’s Dallas Office Seeking Bilingual Associates   •   New Citi GPS Report Estimates $16 Trillion in Lost GDP Due to Racial Inequality in the United States   •   FAVER to Raise Early-Round Capital to Launch App Focused on Giving, Getting and Organizing Trusted Recommendations   •   FCNL Congratulates House on Savanna’s Act and Not Invisible Act Passage   •   Former Top Military Brass: Count All Ballots Before Winner Declared   •   Nutrition for Longevity Launches Ready Made Meals for Home Delivery   •   Catholic Charities USA Announces Awardees of CCUSA Social Innovation Challenge: Agencies receive a combined $1 million to invest   •   Laird Superfood Announces Pricing of Initial Public Offering   •   Dove And The Crown Coalition Applaud U.S. House Of Representatives Passing The Crown Act   •   Sec. Mike Pompeo, Sen. Josh Hawley to Speak on First Night of Family Research Council Action's Values Voter Summit 2020   •   House Legislation Will Provide Programs to Support Coordinated, Comprehensive Care for U.S. Veterans with Prostate Cancer   •   Government Invests in Clean Energy Initiatives in Yukon   •   Active Aging Week 2020 to launch in-person and online   •   Citi Private Bank Survey Finds Caution, Cash Conservation and COVID-19 Driving Investor Sentiment Into 2021
Bookmark and Share

Economic Uncertainty and Food Instability in Nigeria Propel Alight to Engage with Unexpected Partners

Economic Uncertainty and Food Instability in Nigeria Propel Alight to Engage with Unexpected Partners

Global Non-profit Organization Utilizes Partnerships with Catholic Sisters and Social Influencers to Dispel COVID-19 Myths and Stigmas

PR Newswire

MINNEAPOLIS, Aug. 11, 2020 /PRNewswire/ -- The economic impact of COVID-19 lockdowns throughout Nigeria, Africa's largest economy, has led to growing concerns around food instability. Misinformation, stigmas and ostracization of people who have contracted COVID-19 and recovered, have utilized isolation centers or are simply wearing masks, has made it more difficult to contain and combat the virus. International non-profit organization, Alight, teamed up with Nigerian Catholic Sisters and social media influencers to confront these issues with their global health messaging campaign, IN OUR HANDS, while simultaneously implementing grassroots efforts to directly engage with communities throughout the country.

"Through our work with the Sisters, we've heard time and again that COVID-19 won't kill the community, hunger will," said Daniel Wordsworth, Alight CEO. "We've had to get creative to reach people across varying demographics, connecting them through one global health push that expands beyond just protection from COVID-19, but also addresses the outlying factor that will have a long term, devastating impact in Nigeria, which is food insecurity."

To directly address both food insecurity and COVID-19, Alight has been providing micro-grants to Sisters in communities throughout Nigeria. As the Sisters reached more layers among different communities, they found that the majority of the funds they received were being allocated to address food insecurity impacting the families they were meeting.

In an attempt to combine efforts addressing public health and food, as well as economic insecurity, most Sisters printed the IN OUR HANDS messaging in the local language and disseminated the accurate health information with the food supply at distribution centers. Awareness sessions, posters in multiple languages placed at churches, markets and schools, newspaper and radio advertising and announcements at community gatherings were additional approaches that the Sisters implemented to reach communities in both urban and rural parts of the country.

Alight also engaged with a handful of top Nigerian social media influencers to share IN OUR HANDS messaging. The organization encouraged creative flexibility and looked to the influencers to ensure a tone that was authentic to Nigeria. A majority of the video content centered around social distancing, washing hands, wearing masks and addressing the need to adjust daily practices.

Through these unlikely partnerships with Nigerian Catholic Sisters and social media influencers, Alight has reached over 15 million people in just under two months.

To learn more about the work Alight is doing, and how you can help please visit www.wearealight.org

ABOUT ALIGHT

Established in 1978 by founder Neal Ball, Alight, formerly known as American Refugee Committee, provides health care, clean water, shelter, protection and economic opportunities to more than 3.5 million people in 19 countries each year. Alight believes in the incredible creativity, potential, and ingenuity of the displaced and works to shine a light on their humanity, the tremendous amount of good that's already happening and the possibilities to do more. The organization exists to see and help every person make meaningful change in the world – from displaced and marginalized communities in Africa, Asia and the Americas to...anyone, anywhere. Learn more about Alight at www.wearealight.org.

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/economic-uncertainty-and-food-instability-in-nigeria-propel-alight-to-engage-with-unexpected-partners-301110316.html

SOURCE Alight



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News